Gangneung-Wonju National University to host PATA Youth Symposium during PATA Annual Summit 2018

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BANGKOK, April 26, 2018 — The next PATA Youth Symposium, to be held during the PATA Annual Summit 2018, is to be hosted by Gangneung-Wonju National University. Organised by the Pacific Asia Travel Association (PATA) Human Capital Development Committee and supported by Korea Tourism Organization (KTO), the Symposium takes place on Thursday, May 17 with the theme of ‘Go Large: Exponential Thinking for Your Career in Tourism’.

“The PATA Youth Symposium is a cornerstone of our commitment to the next generation of young tourism professional and highlights our continued dedication to enhancing the knowledge and skills of students seeking careers in travel and tourism”, said PATA CEO Dr. Mario Hardy. “We are extremely grateful to Gangneung-Wonju National University for their support and enthusiasm in hosting our Youth Symposium. In doing so, they are helping to enhance the development of tomorrow’s tourism leaders.”

The Youth Symposium takes place on the first day of the PATA Annual Summit 2018 programme taking place in Gangneung, Korea (ROK). The programme was developed with guidance from Dr. Markus Schuckert, Chairman of the PATA Human Capital Development Committee and Assistant Professor at the School of Hotel & Tourism Management, The Hong Kong Polytechnic University.

Dr Markus Schuckert said, “It’s terrific and an honour to be hosted by Gangneung-Wonju National University. With this PATA Youth Symposium and together with our partners from the Korea Tourism Organization, we are happy to deliver an insightful and mind-opening event, empowering the student participants to plan and execute their successful career in the global tourism industry. Our speakers and industry panelists from the PATA Annual Summit will share their insights with the next generation of tourism industry professionals.Their contributions will be welcomed for what will be a truly interactive event.”

Prof. Sukjong Ham, Chief Professor of Tourism Management Department at Gangneung-Wonju National University added, “It is an honour for Gangneung-Wonju National University to host the PATA Youth Symposium on May 17, 2018. The event will be a good experience for the student participants in helping them to better understand world tourism affairs.”

Confirmed speakers at the Youth Symposium include Abdulla Ghiyas, PATA Face of the Future 2018 and President – Maldives Association of Travel Agents and Tour Operators (MATATO); Dr Chih-Chien Chen, Assistant Professor, William F. Harrah College of Hotel Administration, University of Nevada, Las VegasEunhye Kim, Student at the University of Seoul and Former Assistant Manager – INTERCOM Convention Services; JC Wong, PATA Young Tourism Professional Ambassador; JuneGi Jimmy Lim, Marketing, Analysis, Advocate and HR Management at UNESCO-ICHCAP; Dr Markus Schuckert; Dr. Mario Hardy; Raya Bidshahri, Founder & Chief Executive Officer – Awecademy; Prof. Sukjong Ham, and Youlrim Moon, Digital and Distribution Manager – Finnair Korea. Yoonjin Ahn and Jihyeon Lee, students from Gangneung-Wonju National University, will be the Master for Ceremonies for the event.

“This year’s programme is especially notable as we are welcoming to the stage four former PATA Intern Associates in Ms Kim, Mr Lim, Mr Moon and Ms Wong, who have made exceptional advances in their careers. I look forward to seeing them again in Gangneung and hearing about their career development since leaving PATA,” added Dr. Hardy.

The symposium includes presentations on ‘Exponential and Innovative Thinking for Generation Z’, and ‘Steps 1 2 3 – On the way to ‘Going Large’ as well as an under 30 panel discussion on ‘Looking Forward: How to Develop Your Career Agenda in Tourism’. The event also features two interactive roundtable discussions on ‘How can you access career opportunities within the tourism industry?’ and ‘How can you prepare yourself for the international tourism industry?’

In recent years the PATA Human Capital Development Committee has organised successful educational events at various institutions including UCSI University Sarawak Campus (April 2010), Institute for Tourism Studies (IFT) (September 2010), Beijing International Studies University (April 2011), Taylor’s University, Kuala Lumpur (April 2012), Lyceum of the Philippines University, Manila (September 2012), Thammasat University, Bangkok (April 2013), Chengdu Polytechnic, Huayuan Campus, China (September 2013), Sun Yat-sen University, Zhuhai Campus, China, (May 2014), Royal University of Phnom Penh (September 2014), Sichuan Tourism School, Chengdu (April 2015), Christ University, Bangalore (September 2015), University of Guam, USA (May 2016), President University, BSD-Serpong (September 2016), Sri Lanka Institute of Tourism & Hotel Management (May 2017) and Institute for Tourism Studies (IFT) (September 2017).

For further information, please email [email protected].

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About PATA

Founded in 1951, PATA is a not-for-profit membership association that acts a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 95 government, state and city tourism bodies, 25 international airlines and airports, 108 hospitality organisations, 72 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond, as well as over a hundred young tourism professional (YTP) members across the world. Thousands of travel professionals belong to the 36 local PATA chapters worldwide, while hundreds of students are members of the 20 PATA student chapters globally. The chapters and student chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership in Uniting Travel, a coalition of the world’s major Travel & Tourism organisations dedicated to ensuring that the sector speaks with one voice and acts in unison on the major issues and includes ACICLIAIATA, ICAOWEFUNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney and London. Visit