SINGAPORE, November 6, 2017 – Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, today announced a multi-year agreement to provide Sabre MIDT Network Plus data to Hong Kong Airlines. The purchase is expected to be central in providing the airline with much-needed intelligence as they chart their expansion plans into North America.
Hong Kong Airlines will now have access to booking data from Sabre agents worldwide for all traveller origins and destinations where Hong Kong Airlines operates at least one segment of the traveller journey. The data also includes information on preceding and follow-on segments for those routes, which will help Hong Kong Airlines better understand passenger traffic patterns and design their network to meet market demand, provide passengers with increased choices and maximise revenues.
“Through our sophisticated business intelligence tools, we are helping customers unlock deeper data-driven insights and adapt to changing market influences and trends,” said Rakesh Narayanan, vice president of Air Commerce, Sabre Travel Network Asia. “Hong Kong Airlines recognises the value of Sabre’s big data and intends to use the insights in their business decision making, making improvements to marketing, revenue management, network and operational decisions,” he added.
Hong Kong Airlines will be flying its inaugural direct flight to Los Angeles, USA in December 2017. Following this first destination in continental United States, the airline hopes to further expand its network in North America and provide more travel options to its customers.
“The expansion to Los Angeles is an exciting milestone for Hong Kong Airlines as we further expand our international network,” said Wayne Wang, Assistant Director of Hong Kong Airlines. “As a market leader globally with deep knowledge of North America, we are confident Sabre will provide us with critical insights that can help us with making the right informed decisions,” Wang added.
# # #
Notes to editors:
Linda Koh, Sabre Asia Pacific
About Sabre Corporation
Sabre Corporation is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.
About Hong Kong Airlines
Established in 2006, Hong Kong Airlines is a full-service airline firmly rooted in Hong Kong. It has grown remarkably in just ten years with a wide destination network covering over 30 major cities across the Asia Pacific region, including Gold Coast, Auckland, Beijing, Shanghai, Taipei, Tokyo, Sapporo, Seoul, Bangkok, Bali and Okinawa, and extending its reach to North America in 2017 with the launch of Vancouver route. The Company has also signed agreements with 17 codeshare and 76 interline partners. The current operating fleet is made up of 33 Airbus aircraft, consisting of 29 passenger aircraft and 4 freighters. With an average age of around 5.0 years, Hong Kong Airlines operates one of the youngest fleets in the world. Hong Kong Airlines has been awarded the internationally acclaimed four-star rating from Skytrax since 2011. It was also the winner for Asia’s Leading Inflight Service in World Travel Awards 2015.