PATAcademy-HCD


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Mark your calendar for 2020
July 2-3 | October 14-15


July 2-3, 2020

Personalised Marketing to Maximise Your Customer’s Experiences

Personalised Marketing as a key driver to enhance customers experience which will eventually attract more visitors to destinations or to purchase tourism and hospitality’s products and services. The workshop will provide participants with practical tools and best practices, in order to form an in-depth understanding and to create their own personalised marketing strategy at their destination, how to apply research data analytic to personalise their products and services. Apply good quality data to create individualised and personalised messaging, products, services and experiences and deliver them in the most innovative way. As a result, participants will be able to adapt and enlarge their tourism and hospitality products and services to ensure a sustainable success to their organisations and destinations.


October 14-15, 2020

PATA/STR Analytics and Hospitality/Tourism Research workshop, followed by PATA Panel Discussion and Networking Event

PATA in partnership with STR will organise the PATA/STR Analytics and Hospitality/Tourism Research workshop and PATA Panel Discussion and Networking Event on October 14-15, 2020 in Bangkok, Thailand. The two events will provide networking opportunities among policy makers of travel, tourism and hospitality professionals both PATA members and non-members across the region.


Launched in 2013, PATAcademy-HCD is a three-day workshop incorporating a series of intensive classroom interactions by leading travel industry practitioners with practical activities, group assignments, and networking events.

The programme is held twice a year on the first week of June and December at the PATA Engagement Hub at PATA Headquarters in Bangkok.

The theme for each PATAcademy-HCD programme draws from the ever-changing landscape of the tourism and travel industry, with each session focusing on a subject of topical interest.

Each PATAcademy-HCD programme incorporates field visits in and around Bangkok as part of the immersive training experience. Participants will be awarded a certificate upon successful completion of the course.


View highlights from previous PATAcademy-HCD workshops:

YouTube:
PATAcademy-HCD December 2017 “Growth Hacking – The Most Effective Way to Grow Your Business Exponentially”
PATAcademy-HCD July 2017 “Unlocking the Secrets to Effective Public Speaking”
PATAcademy-HCD December 2016 “The Art of Storytelling”
PATAcademy-HCD June 2016 “100+ million Chinese Outbound Travellers – learn how to increase your Market Share”
Video Compilation of PATAcademy-HCD programmes: Dec 2013, June 2014, Dec 2014, June 2015

Flickr:
PATAcademy-HCD December 2017 “Growth Hacking – The Most Effective Way to Grow Your Business Exponentially”
PATAcademy-HCD July 2017 “Unlocking the Secrets to Effective Public Speaking”
PATAcademy-HCD December 2016 “The Art of Storytelling”
PATAcademy-HCD June 2016 “100+ million Chinese Outbound Travellers – learn how to increase your Market Share”PATAcademy-HCD December 2015 “The Grass is Always Greener on the Other Side”
PATAcademy-HCD June 2015 “Human Capital Development – This Decade’s Tourism Challenge”
PATAcademy-HCD December 2014 “The Future of Tourism”


For further information, please contact [email protected].