June 2016

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100+ million Chinese Outbound Travellers – learn how to increase your market share

June 13 – 15

PATA Engagement Hub

Bangkok, Thailand 


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Mark your calendar to join PATAcademy-HCD on June 13-15 with the theme ‘100+ million Chinese Outbound Travellers – learn how to increase your Market Share’.

Enjoy 10% early bird discount when confirming registration March 31, 2016

Our next PATAcademy-HCD has the topical theme ‘100+ million Chinese Outbound Travellers – learn how to increase your Market Share’. Tourists from China are now the world’s biggest travel spenders and this spending power is likely to grow in line with the ever increasing numbers of Chinese outbound travellers in 2016 and beyond. In 2015 more than 100 million citizens of mainland China made overseas journeys – a significant portion of the 1.184 billion international arrivals recorded in the UNWTO World Tourism Barometer.

On June 13-15 we will share with you the secrets of:

  • Chinese travel trends
  • Breaking down the cultural and language barriers
  • How to get their attention and their business – B2B and B2C
  • Increasing market share in an increasingly competitive sector
  • Must-know tips for international brands seeking to penetrate the Chinese market
  • Establishing a sales and marketing presence in China
  • The application of new media as art of Destination Marketing Strategies in China
  • Knowing your partners in China
  • How to wow your Chinese clients and cut your costs
  • Case studies and analysis on the best social media campaign in China
  • Destination marketing targeted at Chinese cities – success stories vs. failures
  • Site visit – Talad Noi, Chinatown walking tour

PATAcademy-HCD participants will explore Talat Noi, one of the oldest Chinese communities in a lesser known part of Chinatown and discover the authentic experience of the locals Chinese community. Talat Noi is small community located next to Chao Phraya River. Even this community is a small community but the uniqueness of this community is that they have a diverse background and jobs. Local guide will lead the group through small alleys to see old houses that were built a hundred years ago.

Highlight of the programme are a traditional Chinese food workshop with locals “Khun Suree and her friends” who will showcase an authentic Chinese recipe while enjoy the beautiful sunset along Chao Phraya river. Gourmet Chinese and Thai food will be served together with remarkable view of Bangkok at night at RiverVibe Bangkok.

Click to view full programme.


The tour will be organised by Local Alike, a travel company that offers a wide range of community-based tourism experiences. Their tours and excursions are fun and immersive, earning them consistent praises for being “unique” and “meaningful” by travelers worldwide. Travelers get to take part in off the beaten path experiences that contribute to the preservation of local ways of life and conservation of our environment.

As a social enterprise, Local Alike’s  mission is to empower holistic and sustainable growth at local communities through tourism. Local Alike also provides business and development related training for their local partners.




CEO-Julia-(Ting-Ting)-Gong-Julia (Ting Ting) Gong
Chief Executive


Maggie Wu
Chief World Explorer
(China’s only bi-lingual travel blog)


Jason Lin
Founder/Chief Talent
Talent Basket


David Tang
Vice President
Ivy Alliance Tourism Consulting


John Koldowski
Head of the Service Innovation & Development Unit
Thammasat University


Mark Liang Wang
Vice President and General Manager
Beijing Oriental Century Travel Service – China Voyage


Haifeng Yan
Co-founder and COO




Sign up before March 31 will receive 10% discount. To reserve your seat, please email HCD@PATA.org.

PATA membersUS$1,000
PATA Chapter membersUS$1,200

Register Now



PATA Engagement Hub
Bangkok, Thailand


Meeting Place for Engaging Content
The Association’s PATA Engagement Hub at PATA Headquarters in Bangkok. The space with extensive city views has been designed for seminars, training sessions, webinars and social gatherings. The Engagement Hub has already been used for the PATA Rapid Recovery Taskforce launch, the PATA Engagement Hub launch event, members and industry events and PATAcademy-HCD.

Pacific Asia Travel Association (PATA) 28th Floor, Siam Tower, 989 Rama 1 Road, Pathumwan, 10330
Tel: 662 658-2000
Web: http://www.pata.org [easy2map id=4]




VIE Hotel Bangkok

PATAcademy-HCD’s official accommodation partner, VIE Hotel Bangkok; a member of the MGallery Collection is a chic design hotel, conveniently located in the heart of the city, consisting of 154 duplex and spacious rooms & suites.

Just steps away from the BTS Skytrain Ratchathewi station and within walking distance of a range from budget to luxury shopping malls such as Siam Paragon, Platinum Mall and MBK.The hotel offers unrivalled services and facilities including VIE’s own bath amenities, free in-room Wi-Fi and public areas rooftop swimming pool, La VIE – Creative French Cuisine, trendy YTSB Japanese Sushi bar; VIE Spa; fitness club at WE Signature; meeting and wedding venues.

Recognitions and awards include “Best Boutique Hotel”, “Trendy Hotel in Asia”, “Best Urban Hotel”, “TripAdvisor’s Excellence of the year 2012 & 2014”, 6 consecutive years of “Thailand Tatler Best Restaurants 2010 – 2015”, “The Expedia® 2013 – 2014 Insiders’ Select™ List”, Now Travel Award 2012 – 2014 and World Luxury Hotel Awards 2014.

Special Rates

Deluxe King Bed/38-41 sq.m. (Single occupancy) THB 4,000.00 net per night incl. breakfast and Internet

Deluxe King Bed/38-41 sq.m. (Double occupancy) THB 4,500.00 net per night incl. breakfast and Internet

Net, inclusive of 10% service charge and 7% VAT

Limousine Service (Airport to Hotel or Hotel to Airport)

Toyota Camry THB 1,500 net per way per car

Mercedes Benz E Class THB 2,200 net per way per car

Van Commuter THB 2,500 net per way per van

For reservation, please return the complete form to waranya.t@viehotelbangkok.com