June 2015

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Human Capital Development – This Decade’s Tourism Challenge

June 2-4, 2015

PATA Engagement Hub

Bangkok, Thailand



Picture: Top Row L/R: Prof Dr Walter Jamieson MCIP, College of Innovation, Thammasat University, Thailand; Mario Hardy, CEO, PATA; Veera Pardpattanapanich, Rector, Dusit Thani College, Thailand; and Stuart ‘Stu’ Lloyd, Chief Hothead & Business Creativity Consultant, Hotheads, China.


Bottom Row L/R: Claude Colombie, Director, Sala Bai, Cambodia; Jonathan Low CSP, Certified Speaking Professional, Managing Partner, PowerUpSuccess Group of Companies International, Malaysia.; Ben Montgomery, Director of Business Relations Management, Centara Hotels & Resorts, Thailand; and Andrew Chan, CEO, ACI HR Solutions (ACI), Singapore.

Register here

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The 4th PATAcademy-HCD, a pillar of PATA Human Capital Development, is designed for rising stars in the travel industry who want to broaden their practical experience, engage with leading speakers, and learn from their peers. The PATAcademy-HCD aims to educate, provide job skills training and increase the creativities of the participants.

“Human Capital Development (HCD); this decade largest challenge! By now we all know that Tourism is growing globally at a fast rate and the demand for skilled talent in the sector is far exceeding the supply.

  • How will we cope with this phenomenal growth?
  • How can we get the current and future generation of University Graduates interested in our sector?
  • How can we retain our current talent within our sector?
  • Do our current leaders have a well-planned succession plan?
  • What are the expectations of Generation X and Y? Do we have the right framework to keep them engaged?

These are just some of the questions that we will attempt to answer at this June’s PATAcademy-HCD; so please come and join us. Learn from leading experts and have fun practising your presentation and public speaking skills with a top leading coach!”

After successful completion of the course, participants will be awarded with a PATAcademy-HCD certificate entitled: “Certified Asia Pacific Visitor Economy Expert – Human Capital Development”. For further information or inquiries regarding PATAcademy-HCD, please email [email protected].





Mario Hardy


Prof Dr Walter Jamieson MCIP
College of Innovation, Thammasat University, Thailand


Jonathan Low CSP (NSA) PCC (ICF) MBA (RMIT)
Certified Speaking Professional / Professional Certified Coach
Managing Partner
PowerUpSuccess Group of Companies International


Claude Colombie
Sala Bai


Veera Pardpattanapanich
Dusit Thani College


Ben Montgomery
Director of Business Relations Management
Centara Hotels & Resorts

Stuart ‘Stu’ Lloyd
Chief Hothead & Business Creativity Consultant


Andrew Chan
ACI HR Solutions (ACI)




Register here

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After joining the community on Eventjoy, participants can view regularly updated information anytime and anywhere.

The registration fee for PATAcademy-HCD:

PATA Members:US$1,028
Chapter Members:US$1,235

(Inclusive of credit card processing fee)





PATA Engagement Hub


Meeting Place for Engaging Content
The Association’s PATA Engagement Hub at PATA Headquarters in Bangkok. The space with extensive city views has been designed for seminars, training sessions, webinars and social gatherings. The Engagement Hub has already been used for the PATA Rapid Recovery Taskforce launch, the PATA Engagement Hub launch event, members and industry events and PATAcademy-HCD.

Pacific Asia Travel Association (PATA) 28th Floor, Siam Tower, 989 Rama 1 Road, Pathumwan, 10330
Tel: 662 658-2000
Web: http://www.pata.org [easy2map id=4]


Bangkok University

Site Visit to School of Humanities and Tourism Management, Bangkok University (BU) on June 2, 2015

Participants will visit to Bangkok University’s Tourism Tower, where the school aims to prepare its students for ASEAN Economic Community (AEC) and to become leaders in their field of study. In addition to traditional academic coursework, the school is equipped with a state-of-the-art facility that provides it students the opportunity to work in a real world setting, offering training opportunities in its hotel simulated laboratories (standard rooms, suites, restaurants, coffee shops, and kitchens), The school focuses on various skills needed for the Travel and Tourism industry, particularly service industry management, administration and communication skills in Thai, Chinese, and English.

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VIE Hotel Bangkok

PATAcademy-HCD’s official accommodation partner, VIE Hotel Bangkok; a member of the MGallery Collection is a chic design hotel, conveniently located in the heart of the city, consisting of 154 duplex and spacious rooms & suites.

Just steps away from the BTS Skytrain Ratchathewi station and within walking distance of a range from budget to luxury shopping malls such as Siam Paragon, Platinum Mall and MBK.The hotel offers unrivalled services and facilities including VIE’s own bath amenities, free in-room Wi-Fi and public areas rooftop swimming pool, La VIE – Creative French Cuisine, trendy YTSB Japanese Sushi bar; VIE Spa; fitness club at WE Signature; meeting and wedding venues.

Recognitions and awards include “Best Boutique Hotel”, “Trendy Hotel in Asia”, “Best Urban Hotel”, “TripAdvisor’s Excellence of the year 2012 & 2014”, 6 consecutive years of “Thailand Tatler Best Restaurants 2010 – 2015”, “The Expedia® 2013 – 2014 Insiders’ Select™ List”, Now Travel Award 2012 – 2014 and World Luxury Hotel Awards 2014.

Room Rates for PATAcademy

Deluxe Room (38-41 Sqm.)THB 3,500 net per room per night (Single/Double Occupancy)
Deluxe Suite (76-81 Sqm.)THB 4,500 net per room per night (Single/Double Occupancy)


  • The above rates are inclusive of 10% service charge and applicable government tax currently at 7%
  • The above rates are inclusive of Daily Buffet Breakfast at La ViE restaurant and Wi-Fi internet.
  • The room rates are offered on a non-commissionable basis.
  • The room rates are extended 3 days pre & post of the stay date.
  • The triple supplement will be the additional charge at THB 1,500 net per night

Accommodation benefits and inclusion:

  • Complimentary welcome drink provided to all guests upon arrival
  • Complimentary in room coffee and tea making facilities
  • Complimentary Deluxe and Deluxe Suite amenities
  • Complimentary use of Fitness Centre and rooftop pool
  • Complimentary in room High-speed Internet access and in all hotel public area

Hotel and Airport Transfer Booking

Click here to download hotel booking form. For hotel and airport transfer booking, please email the complete form to Ms Chidchanok Somrit at [email protected]. M: +66 (8) 7512 9183

Airport transfer by hotel

Toyota Camry shall be available at THB 1,500.- per car per way





Official Accommodation Partner & the Host for Farewell Cocktail Party


Welcome Dinner Hosted by