PATA International Youth Forum

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With the aim to empower youth in the travel and tourism industry, PATA introduced the PATA International Youth Forum (PIYF) in 2013. It is an event managed and executed by selected PATA Student Chapters (formed by an educational institution member of PATA International) specifically for students in the travel and tourism industry. This sets PIYF apart from other mainstream PATA annual events, namely: PATA Adventure and Responsible Tourism Travel Conference and Mart, PATA Annual Summit, PATA Travel Mart, PATA Global Insights Conference and PATA New Tourism Frontiers Forum.

PIYF presents an outstanding opportunity for an organising crew to gain practical experiences and to access the international industry network throughout the project. The PATA Malaysia Taylor’s University Student Chapter was the PIYF Season 1 Crew (2013 – 2015). In 2020, a new crew will be chosen through this bidding process. Below are some details about the concept of PIYF:

ORGANISER: Selected PATA Student Chapter
AIM: Empowering youth in the travel and tourism industry
OBJECTIVES: It’s not a C.R.I.M.E to be a youth

C Create a networking platform for students and current industry leaders
R Reinvent the ‘traditional conference format’
I Inspire future leaders to ‘get in the game’
M Minimise the gap between undergraduates and first/second jobbers
EEncourage youth to ‘step up and step out’

The main purpose of limiting the selection among PATA Student Chapters is to assure the continuance of talented manpower and to apply mature team chemistry in executing this international project within the project span of one calendar year.

Past International Youth Forums:




PATA Malaysia Taylor’s Student ChapterLow Cost High ValueOctober 28-29, 2013
PATA Malaysia Taylor’s Student ChapterManaging Crisis & Developing OpportunitiesNovember 7-8, 2014
PATA Malaysia Taylor’s Student ChapterPaint the future: Envisioning Tourism in 30 YearsNovember 6-7, 2016