ATHENS, June 25, 2019 – The International Air Transport Association (IATA) urged aviation stakeholders to embrace data and digital transformation to help deliver a frictionless customer experience while enhancing safety and efficiency.
“We must transform paper-based and legacy processes into digital ones and use data to drive decision-making in all facets of our business. Organizational silos will need to be shed to ensure a holistic focus on the entire customer experience. And we will need to do all this while continuing to ensure the highest levels of safety, security and environmental sustainability,” said Alexandre de Juniac, IATA’s Director General and CEO.
In remarks delivered to the IATA Aviation Data Symposium here, de Juniac focused on three building blocks to achieving success:
- Develop core data science capabilities and use data to drive safety and operational improvement
“The statistics tell us that despite yearly fluctuations, the
long-term trend is toward improving safety. Nevertheless, we must
intensify our efforts to ensure the accident rate remains disconnected
from the expected doubling in air traffic demand over the next 20 years.
Greater use of data will be critical to these efforts,” said de Juniac.
He cited IATA’s Global Aviation Data Management (GDM)
program as an example. “GADM captures data from more than 470 different
industry participants, through accident and incident reports, ground damage occurrences
and flight data. This supports a proactive data-driven approach for advanced
trend analysis and predictive risk mitigation.”
De Juniac also pointed to IATA’s Turbulence Aware initiative. “Using data already being collected by aircraft systems, Turbulence Aware will help airlines avoid turbulence, resulting in a decline in turbulence-related injuries, reduced fuel burn and improved operational efficiencies.
- Use modern data standards and technology to deliver a superior customer experience
“Today we are on the cusp of a digital transformation with the New Distribution Capability (NDC)
andONE Order. These
programs, based on modern standards, will liberate the industry from a century
of accumulated legacies and deliver a much-needed modernization of distribution
and back office processes. They will usher in a world of airline retailing that
will drive value for the customer, airlines and the entire air travel value
chain,” said de Juniac.
NDC offers enhanced distribution with a modern XML-based data standard for communications between airlines and travel agents. ONE Order replaces legacy processes built around e-tickets, passenger name records, and electronic miscellaneous documents, with a single retail, customer-focused order.
Turning to airport processes, de Juniac highlighted the One ID initiative to re-invent the passenger journey with a document-free process based on identity management and biometric recognition. “This will boost efficiency from check-in to boarding—to the benefit of passengers, airports and the control authorities,” said de Juniac.
- Establish robust data governance towards suppliers and providers
“Modern aircraft generate enormous amounts of data that can be analyzed
to monitor operating efficiency and reliability. While original equipment
manufacturers (OEMs) generally agree that airlines own the raw data produced by
their aircraft, they have taken steps to make it difficult for airlines to
utilize this data. We are engaging with the OEMs on behalf of our members on
this issue,” said de Juniac.
Additionally, often airlines do not have information about customers who do not book directly with the airline that would enable them to more easily contact these customers in the event of operational disruptions. This information resides in third-party booking systems. “I hope we can agree that delivering a frictionless travel experience requires that the value chain be able to pro-actively manage disruptions and deliver a personalized experience to our shared customer. And that requires access to passenger information,” said de Juniac.
Read Alexandre de Juniac’s speech
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Notes for Editors:
- IATA (International Air Transport Association) represents some 290 airlines comprising 82% of global air traffic.
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