IFT students help local enterprise by proposing innovative marketing and promotions concepts

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MACAO, March 30, 2017 — IFT Tourism Retail and Marketing Management Bachelor Degree Programme students engaged in a project led by Dr. Fernando Lourenço to help Bottle Bibber, a local food outlet that specialises in takeaway sushi platter and seafood such as oysters, to improve their business.

This year, Bottle Bibber planned to add hot food in their menu. Thus, IFT Tourism Retail and Marketing Management Bachelor Degree Programme students developed a range of marketing and promotions ideas for Bottle Bibber to improve their exposure in Macao via online and social media platforms including Facebook and WeChat.

Bottle Bibber appreciates the innovative effort the students put into the project. The outcomes are fruitful and very valuable to the company. Awards and prizes were given to students as well as certificates for their participations. This was an excellent way to build a stronger link with the industry by offering our support to local enterprises.

Established in 1995, the Institute for Tourism Studies, Macao (IFT) offers the most extensive selection of tourism and hospitality related bachelor degree programmes in Macao, and about twenty thousand participants attend its vocational and professional training courses annually. IFT collaborates with 101 universities and tourism organisations around the world, and builds strong links with 500 leading tourism and hospitality corporations to offer internship opportunities to its students. Being the first institution accredited by the UNWTO.TedQual Certification System for tourism education, IFT has now 8 bachelor degree programmes with the Certification. Currently, the Institute has the most number of bachelor degree programmes certified under the System of any tertiary education establishment worldwide. In 2017, IFT received a successful International Quality Review(IQR) from the UK’s Quality Assurance Agency for Higher Education (QAA), making IFT to become the world’s first higher education institution to receive this international recognition. Besides, IFT was ranked by the “QS World University Rankings by Subject 2017” as the 2nd best higher education institution in Asia in the field of hospitality and leisure management and the 18th best higher education institution in this field in the world. In addition, IFT has received the Medal of Merit in Tourism from the Macao SAR Government, and won twice the Gold Award in ‘Education and Training’ from the Pacific Asia Travel Association (PATA).