Jelena Li

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Content Solutions Manager ANZ, BBC StoryWorks


Jelena Li is a content strategist with 10 years’ experience spanning from book publishing to radio and digital media. She is now responsible for the brand partnerships business of BBC.com in Australia.

Jelena believes that there has never been a better time for great content, with time-poor audiences dictating relevancy and quality, with brands discovering their stories, and with the data solutions to build the bridge to consumers.

Under her management, BBC StoryWorks has grown into one of the most respected Branded Content studios in Australia in just over 3 years, valued for its consistent approach to premium content, audience-centric strategies, for not cutting corners, and for providing solution-oriented advice to clients from a wide range of industry sectors.