Jessica Yew

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Co-founder & Director, Sticky Rice Travel


Jessica Yew left the constraints of the corporate desk more than a decade ago in search of something more, and her journey in tourism started in the limestone karst of Vietnam as an outdoor guide. Today, she has explored Southeast Asia extensively as an inveterate traveler and a travel professional. She co-founded Sticky Rice Travel as a start-up in 2012 with the vision to inspire and stimulate responsible tourism practices in her native Sabah. Today it is home to almost 50 budding local talent. When she is not in the office, she is guiding in the field for National Geographic Expeditions.