John Aitken

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CEO, Brisbane Marketing


DividerAs Chief Executive Officer of Brisbane Marketing, the city’s economic development board, John Aitken is an industry leader with proven success in leading city-wide economic development strategies and projects. Prior to this role John was responsible for some of Australia’s largest major events and iconic celebrations.

He is a member of a number of prominent boards and committees including: Tourism and Transport Forum as inaugural chair for the TTF Business Events Panel, Australia Trade Coast, Australian Association of Convention Bureaus, Brisbane City Council Sister Cities Advisory Group, Queensland Exploration Council and the Brisbane City Council’s Mall Advisory Committee.

Between 1980 and 2007, John’s major events company delivered more than 1000 events including Brisbane’s Riverfestival, raising over $200 million in revenue via sponsorship, government funding and sales, attracting more than 25 million people to enjoy his work. Before joining Brisbane Marketing, John was General Manager Events and Marketing for Australia’s oldest event tradition, the Sydney Royal Easter Show.