JSF Travel & Tourism School: Special discount for PATA members on JSF programs

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SPAIN, October 11, 2018 – Consolidation across the travel and tourism industry has increased significantly these past few years. There have been numerous successful mergers and acquisitions as well as strategic alliances fuelling growth. Mergers & Acquisitions and Strategic Alliances offer to play an essential role in tapping into new sources of revenues, market share, and innovation. Our Growth Strategies program in London from the 24th to the 26th of October 2018 aims to develop a strong strategic intuition.  From strategy and valuation to alliances and post-merger management.

Whether your company is private or public, small or large, you will learn from industry experts to further develop stronger negotiation skills and strategic tools that enhance value, and drive growth.



Avi Goldberg
Managing Director @ Rothschild

Avi is global head of the bank’s hotels and leisure franchise, covering hotels, tour operators, eating and drinking, gaming and entertaining and has 29 years Investment Banking experience. Avi began his career as a chartered accountant at Coopers & Lybrand.


Alex Luzarraga
VP Corporate Strategy @ Amadeus

Alex has the global responsibility of proposing, aligning and co-ordinating the global strategy of the company. This includes a number of activities from carrying out analysis and studies on specific sectors and companies to execute the right partnerships, ventures and M&A activity. Alex also has the direct responsibility over the company’s long term product strategy.


Paul Herrick
Former MD of HR EMEA @ Burson-Marsteller

Paul was Managing Director of Human Resources EMEA for Burson-Marsteller for a over a decade where he also was the Practice Leader for Change Communications across EMEA. Paul was also the Global Head of Talent Management for Amadeus, Paul currently runs his own consultancy business based between Madrid and London.