Mahidol University International College: The assessment of the effectiveness of the brand

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You are invited to participate in a survey “The Assessment of the Effectiveness of the Brand” aimed at improving ASEAN tourism promotion from travel trade perspectives, please kindly help us to conduct/share this survey from following link below:

Link: (for those who are reside in American or Europe regions ) (for those who reside in Asia, Oceania or other regions)

The main objective of this survey is to measure brand awareness of ASEAN tourism including tagline and logo.The result of this survey will be beneficial to develop the better destination branding by learning and understanding from your kind feedback.

Please take a few minute today to answer each question on the survey as completely and accurately as possible. Your kind responses will be processed confidentially and only group data will be made available. If you have any questions regarding this survey, please do not hesitate to contact us from following details 1) Dr.Kaewta Muangasame, Mahidol University International College, based in Thailand: and 2) Assistant Prof. Amy C. Hsueh, National Open University, based in Taiwan :

Thank you very much for your kind contribution to this important ASEAN community project. If possible, please circulate this survey to your network to support us in another way. On behalf of The ASEAN Tourism Marketing Coordinator team, we wish you the best in your future endeavors and a happy new year 2016.


Best regards,