Maja Pak

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Managing Director, Slovenian Tourist Board

Maja Pak is the Managing Director of the Slovenian Tourist Board, which she helped to establish in 1996. Since then, she has helped Slovenia to transform from a nice country in the heart of Europe to the world’s first green destination and a leader in sustainable tourism. Maja is dedicated to the development and promotion of the country through the “I feel Slovenia” brand as a green boutique destination for 5-star experiences and has gained unanimous support among each and every stakeholder in Slovene tourism towards this commitment. Her time with the Slovenian Tourist Board has been part of an awe-inspiring journey of learning and if her lessons could be summed up in a single sentence, it would be that “change is the only constant, so we need to embrace it and collaborate.”