Assistant Professor, School of Hotel & Tourism Management, The Hong Kong Polytechnic University
Markus Schuckert is a faculty member at the School of Hotel & Tourism Management. Prior to joining SHTM in January 2012, he was Professor for Tourism and Transport Management and Director of the Institute for Tourism and Leisure Research and School of Tourism in Chur, Switzerland. His core industry experience originated in the aviation sector on an international level. As an entrepreneur, Markus established a consulting company for tourism market research, product development and change management in tourism organizations and destinations in Europe. As a researcher, Markus is a specialist for international marketing, eBusiness and strategic management. He applies this expertise in tourism and hospitality, focusing on airlines, airports, theme parks, resorts and destinations. Markus contributes to top journals in tourism and hospitality, conferences or industry meetings and edits books for education and industry.
As an educator, Markus delivers related subjects at business schools around the world on undergraduate and graduate level. He successfully supervised postgraduate students in Europe, America and Asia. Markus is working at the edge of contemporary teaching technology, integrating learners engaging methods into courses and seminars on-campus and online. Among other committees and boards, he is serving on PolyU’s eLearning committees and guided SHTM into the age of online learning and massive open online courses (MOOCs).