Nicola Eliot

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Senior Manager Content Strategy, BBC StoryWorks


Nicola Eliot Macgregor is a Content strategy, marketing and client solutions manager, specialising in digital, integrated marketing platforms and client servicing, with 8 years’ experience in South East Asia and the UK. Currently residing in Singapore as content strategy lead for BBC StoryWorks APAC, working in broadcast media since 2009.

Successfully executed the marketing, branding and communications of several integrated marketing/content TV platforms in conjunction with major networks and brands. This included the management of client and network content solutions deliverables for startup company Imagine Group since it’s first operating year, contributing to it’s growth and success as a content production house in Asia.

Subsequently, working with the BBC advertising team to lead The BBC StoryWorks APAC team and grow and develop client partnerships through strategic content creation across BBC TV and digital platforms.