Webinar | Over 971M Visitor Arrivals into Asia Pacific by 2024 – What This Means For Your Business

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Find out in our upcoming webinar which will go live on Tuesday, February 4, 2020 from 2pm -2.45pm (ICT), with an additional 10-minute Q&A session!


Just like oil and gas that powered the economies in the 19th and 20th centuries, data is increasingly driving the global economy and innovation. The U.S. healthcare industry, for example, is using data analytics predicted to save up to $450 million in the health-care spending, according to McKinsey study. 

“Data is the new oil.” 

Matthew Zatto
Vice President of Tourism, APAC, ADARA – PTM Forums 2019

It is no different in the tourism industry. Destinations can capitalise on information to stay ahead of the competition, particularly in the Asia Pacific region which is forecasted to receive close to one billion international visitor arrivals (IVAs) in the next five years. 

According to the Executive Summary of the Asia Pacific Visitor Forecasts 2020-2024, the most recent forecast report released by PATA, 39 destinations within the region are anticipated to welcome over 971 million international visitors by 2024, with an average annual growth rate (AAGR) of 6.3% per annum between 2019 and 2024. What does this anticipated tourism growth mean for you and your businesses?

The answer can be found in our upcoming webinar, titled Over 971M Visitor Arrivals into Asia Pacific by 2024 – What This Means For Your BusinessSet to be held on Tuesday, February 4, 2020, from 2pm – 2.45pm, the webinar provides insights into the current state of Asia Pacific tourism, forecasts of the region’s arrivals, and guidelines on how destinations can maximize this information. 

The webinar will be led by Mr. John Koldowski, Special Advisor to the CEO of PATA and Professor and Foreign expert at the School of Tourism at Leshan Normal University in Sichuan, China. Regarded as one of the travel and tourism sector’s leading analysts, John specialises in the capture, analysis and interpretation of information concerning shifts, movements and trends in the travel and tourism industry, particularly those affecting the Asia Pacific region.This includes monitoring statistics on travel movements, tracking policy and legal developments, identifying changes in consumer preferences and destination developments with respect to branding and positioning.

From the 45-minute webinar,  you’ll learn: 

  • PATA’s visitor projections for the region
  • How the industry is performing
  • The growth patterns and IVAs of each destination
  • The key source markets
  • Factors that are likely to affect these projections
  • How the destination can use this information to stay ahead of the competition

Participants will also have the opportunity to ask questions in the Q&A session after the webinar. 

Even if you can’t join live, register now and we’ll send you the recorded webcast to watch at your convenience.