PATA Annual Summit 2018

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*Please note that only registered delegates may access the event.



The PATA Annual Summit brings together international thought leaders, industry shapers and senior decision-makers who are professionally engaged with the Asia Pacific region. The Summit embraces a global forum for enhancing the sustainable growth, value and quality of tourism. PAS 2018 is kindly hosted by the Korea Tourism Organization and Gangwon Province.


Travel and tourism allow people from various backgrounds to better understand each other as humans, regardless of our race, religion or nationality.  However, in times of increasing change and complexity, it can be easy to overlook the impact the travel and tourism industry has on countries, communities and the environment. From its close links to trade and community development to its impact on cross-cultural understanding and poverty alleviation, it is the connections between organisations in both the public and private sectors and between people from various backgrounds that will drive the sustainable and responsible development of the industry.

PATA understands that vitality of the industry can only be maintained through the concerted efforts of all stakeholders, working in harmony and unison to build bridges and not walls. The PATA Annual Summit 2018 conference will look at the various connections that are helping to shape the industry as we move towards a more exponential future, bringing together a diverse lineup on international thought leaders, industry shapers, and senior decision-makers who are professionally engaged with the Asia Pacific region.



Generously hosted by the Korea Tourism Organization and Gangwon Province


Official Carrier

Delegate Lanyards Sponsor

Conference Powered by

Mobile Application Sponsor

Official Media Partner

Supporting Media Partners



Join us at the PATA Annual Summit 2018, a four-day event that brings together travel’s most innovative thinkers to connect, share and move travel forward.

As part of the PAS 2018 programme in partnership with the World Tourism Organisation (UNWTO), the Pacific Asia Travel Association (PATA) will also host the UNWTO/PATA Ministerial Debate which brings together Tourism Ministers and leading industry experts to address thought-provoking issues.

Highlights of the Summit include:

A one-day conference which gathers a dynamic line-up of speakers and panellists to share their insights and knowledge on upcoming trends affecting the Asia Pacific tourism landscape

The PATA Annual General Meeting for PATA Board members as well as PATA’s executive and advisory meetings

The PATA Youth Symposium, a bi-annual session of roundtable discussions which engage students and young tourism professionals while connecting them with industry leaders


Join us at the PATA Annual Summit 2018 as we reshape, rethink and reimagine the future of travel in Asia Pacific.

Register today!


Asiana Airlines, PAS 2018 Official Carrier, is pleased to offer discount on normal rates
for business and economy class air ticket to PATA Annual Summit delegates.

Flight requests on Asiana Airlines must be direct flight only from/to the following ports mentioned below and codeshare flights cannot be booked.

Asia → Bangkok, Phuket, Singapore, Delhi, Jakarta and Phnom Penh
Japan → Tokyo, Osaka, Nagoya, Fukuoka
China → Beijing, Shanghai, Guangzhou, Chengdu, Chongqing and Qingtao
America → New York, Los Angeles, Chicago, San Francisco, Seattle, Hawaii
Europe → London, Istanbul
Oceania → Sydney, Saipan, Palau

Click here to view the booking process and check your preferred flight at

Hotel information for the PATA Annual Summit is now available at the links provided below.

Hotel confirmation is subject to availability and a first come, first served basis.

LAKAI SANDPINE (Conference and PATA Board Meeting) – SOLD OUT
ST. JOHN’S HOTEL GYEONGPO – Please contact


Korea Tourism Organization (KTO), the host of PAS 2018, will facilitate airport transfers for registered delegates.

Delegates are required to provide flight details and confirm bus transfer requirement to by May 2, 2018.
PATA does not guarantee your complimentary transfer without receiving your flight details by this date.


Option 1:
Transfer by complimentary shuttle bus or airport limousine bus from ICN terminal 2 and 1 to Gangneung official hotels


Option 2:
Transfer by AREX and KTX on delegate’s own expense


Experience the diverse landscapes of Gangneung, Korea’s best all-year-round destination. A popular destination among locals, Gangneung combines the white sandy beaches that stretch across the East Coast with the misty peaks of the Taebaek Mountains, also referred to as the spine of the Korean Peninsula. It is expected to have perfect weather with an average temperature of 20 degrees Celsius during the period of PAS 2018.

Serving as the location setting for popular Korean drama, Gangneung is gaining traction as a destination for fans of the Korean Wave, or ‘Hallyu’. The city boasts a unique cultural heritage – the Gangneung Danoje Festival serves to preserve the folk culture of the Joseon Dynasty, and has been UNESCO-designated as a Masterpiece of the Oral and Intangible Heritage of Humanity. Gangneung will also be co-hosting the Olympic Winter Games PyeongChang 2018, along with the cities of PyeongChang and Jeongseon.

Venue: Lakai SANDPINE

Situated on Gyeongpo beach along, Lakai SANDPINE offers a breathtaking ocean scenery along with magnificent views of the Deagwallyrong Mountain and Gyeongpo Lake, with the name ‘Lakai’ meaning ‘shining ocean’ in the native Hawaiian language. The resort is equipped with various facilities including banquet halls, pools, and restaurants. Gyeongpo Beach is a well-known tourist attraction within Korea- a flawless combination of nature and cultural relics with many nearby attractions.

Getting There

Gangneung is approximately 2.5-hours away from Seoul by car. Airport transfers are available between Seoul Incheon International Airport and PAS 2018 official hotels for all registered delegates arriving on May 16-18 and departing on May 20-21. Visitors can also arrange for their own transportation into Gangneung by bus or train.

Dress Code

Business attire is the official dress code during PAS 2018 business sessions. Dress code for evening social functions, unless otherwise specified within the programme, is smart casual attire or national costume.


Foreign nationals entering Korea are generally required to have a valid passport and a Korean visa assigned by an overseas branch of Korean embassy or consular offices. However, many are now permitted visa-free for a limited period under certain conditions following the “Citizens of the Countries under the Visa Exemption Agreement”. In order to check whether you’re allowed to enter Korea without visa issuance and for other requirements, please visit the following websites to confirm.
*Korea VISA Portal: (Korean, English, Chinese).

To welcome PAS 2018 delegates, Korea Tourism Organization (KTO) is offering
PAS complimentary tour on May 17 and self-paying tours on May 16-17 and May 20-21.

Please submit the completed booking form to before May 14, 2018


H.E. Ban Ki-moon
Former Secretary General
United Nations
Opening Keynote

Dr. Taleb Rifai
Former Secretary General
World Tourism Organization (UNWTO)

Closing Remarks

Hae Guk (Harry) Hwang
Deputy Regional Director for Asia and the Pacific
World Tourism Organization (UNWTO)

UNWTO/PATA Leaders Debate

Honourable Edmund Bartlett, C.D., M.P.
Minister of Tourism
UNWTO/PATA Leaders Debate

H.E. Wylbur C. Sinussa
Ambassador to the Republic of Korea,
Republic of Zambia
Session 1: Connecting Communities

Maria Helena de Senna Fernandes
Macao Government Tourism Office
UNWTO/PATA Leaders Debate

Dr. Mario Hardy
Chief Executive Officer
UNWTO/PATA Leaders Debate

Sarah Mathews
PATA Chairperson & Head of Destination Marketing APAC
PATA / TripAdvisor
PATA Welcome Address
Session 1: Connecting Communities

Ambassador Dho Young-shim
UNWTO ST-EP Foundation
Session 1: Connecting Communities

Dr. Chris Bottrill
PATA Vice Chairman & Dean at the Faculty of Global and Community Studies, School of Tourism Management
PATA / Capilano University
Session 1: Connecting Communities

Pai-Somsak Boonkam
CEO & Founder
Local Alike
Session 1: Connecting Communities

Dr. Park Juyoung
Research Fellow
Korea Culture and Tourism Institute
A case study of Korean local tourism development

Vinoop Goel
Regional Director – Airport, Passenger, Cargo & Security Asia Pacific
Session 2: Designing Intermodal Connectivity for Destination Competitiveness
PATA Insights Lounge

Edward Chen
Co-Founder & Chief Marketing Officer
Session 2: Designing Intermodal Connectivity for Destination Competitiveness

Arun Mishra
Regional Director
ICAO Asia & Pacific
Session 2: Designing Intermodal Connectivity for Destination Competitiveness

Jae-Hun Yun
Director of Tourism Division
Session 2: Designing Intermodal Connectivity for Destination Competitiveness

Abdulla Ghiyas
PATA Face of the Future 2018, President
Maldives Association of Travel Agents and Tour Operators
Connecting Generations
UNWTO/PATA Leaders Debate

Adrienne Lee
Director of Development 
Planeterra Foundation
Session 3: Bridging the Gender Gap

Charitha Abeyratne Hettiarachchi
Founder & Chief Executive
Saraii Village
Session 3: Bridging the Gender Gap

Raya Bidshahri
Founder & Chief Executive Officer
Session 3: Bridging the Gender Gap
The New Way to Connect

Alistair McEwan
Senior Vice President, Commercial Development, Asia & ANZ
BBC World News
Session 4: The Human Touch in a Digital Marketing World

Kyle Sandilands
Director and Cinematographer
Session 4: The Human Touch in a Digital Marketing World

Dr. Deokhyun Jo
Executive Director of Marketing Support Department
Korea Tourism Organization

Session 4: The Human Touch in a Digital Marketing World

Stuart Stacy
Managing Director, APAC

Session 4: The Human Touch in a Digital Marketing World

Aradhana Khowala
CEO & Founder
Aptamind Partners
Closing Keynote

Faeez Fadhlillah
PATA Face of the Future 2017, CEO and Co-founder
UNWTO/PATA Leaders Debate

Sharanjit Leyl
Presenter & Producer
BBC World News

Interviewer & Moderator

Jackson Pek
Vice President and General Counsel, Asia Pacific & Managing Director
PATA Insights Lounge

Ian Stazicker
Founder and Managing Director
Nelian Holdings Ltd.

PATA Insights Lounge

Drago Djourov
Managing Director
DD Research
PATA Insights Lounge

Sanghyun Lee
Head of Public Policy
PATA Insights Lounge

Halona Padiachy
Director – International Partnerships, Sponsorship & Chapter Relations

Paul Pruangkarn
Director – Communications & Marketing
Master Of Ceremonies

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