PATA and Binumi sign organisational partnership

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BANGKOK, June 11, 2018 — The Pacific Asia Travel Association (PATA) is pleased to announce a new organisational partnership with Binumi, a video creation platform that empowers individuals and business to create and share compelling stories that can build opportunity and growth for their business.

PATA CEO Dr. Mario Hardy said, “In order to stay competitive, marketers are increasingly turning to video to broaden their reach, boost conversions and stand out. Our partnership with Binumi provides an opportunity for our members and industry stakeholders to learn how to scale and control their video output. This is especially relevant as PATA looks to expand its training footprint, with a particular emphasis on digital marketing, in both Bangkok and around the world.”

Binumi, a platform that allows individuals and businesses to create and share videos using millions of royalty-free multimedia clips or their own content, is expanding rapidly into new markets and sees the partnership with PATA as the start of a new push into a region where inbound and outbound tourism is on the rise.

“Binumi’s vision is a world where anyone, whether an individual or a global corporation, can easily tell their story through creative videos. With our easy to use tools and platform, businesses are now able to transform their communication and turn their employees into digital brand ambassadors,” said Binumi CEO Anthony Copping. “The Asia Pacific region has a strong cultural history of storytelling so the transition into video storytelling for organisations is a natural progression and one that is going to create endless opportunities for businesses that embrace it.”

“We are delighted to be partnering with an eminent organisation like PATA. It builds on the successful partnership we formed with one of PATA’s members, Asian Trails where we showcase their business and help build their brand capabilities via video storytelling,” Mr Copping said. 

Mr. Copping is scheduled to speak at the upcoming 10th PATAcademy-HCD workshop, under the theme ‘Online Video Marketing – How to create engaging online campaigns for brand building and sales’. The training programme will take place on June 25-26, 2018 at the PATA Engagement Hub in Bangkok, Thailand.

As part of the agreement, Binumi is offering the first 10 registered participants complimentary one-year Binumi subscription valued at USD1,000 while all other participants will receive a 50% discount on a one-year Binumi subscription.

The PATAcademy-HCD workshop is ideal for intermediate marketers, entrepreneurs, and government and private sector organisations seeking to grow their business and promote their products, service and destinations through digital marketing strategies.

For further information or to register for the programme, please visit: www.PATA.org/event/patacademy-hcd-june or contact HCD@PATA.org.

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About PATA

Founded in 1951, PATA is a not-for-profit membership association that acts a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 98 government, state and city tourism bodies, 19 international airlines and airports, 91 hospitality organisations and 70 educational institutions, as well as over a hundred young tourism professional (YTP) members across the world. The PATA network also embraces the grassroots activism our 36 Chapters and 20 Student Chapters across the world. Thousands of travel professionals belong to the 36 local PATA chapters worldwide, while hundreds of students are members of the 20 PATA student chapters globally. The chapters and student chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership in Uniting Travel, a coalition of the world’s major Travel & Tourism organisations dedicated to ensuring that the sector speaks with one voice and acts in unison on the major issues and includes ACICLIAIATA, ICAOWEFUNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney and London. Visit www.PATA.org.

About Binumi

Binumi is a unique video platform that empowers your business to take control of its communications by providing the tools to unlock, create and tell compelling commercial stories that can build opportunity and growth. Binumi enables anyone in your business to create, shape and share ideas and stories through providing royalty-free footage and editing tools combined with simple but comprehensive content management operated in the cloud. www.binumi.com