Unique content partnership will help PATA transform its video communications and marketing strategy
BANGKOK, August 29, 2019 — The Pacific Asia Travel Association (PATA), a not-for-profit membership association acting as a catalyst for the responsible development of the Asia Pacific travel and tourism industry, has bolstered its partnership with Binumi, a video ecosystem platform empowering individuals and businesses to create and share compelling video content that can build opportunity and growth for their business.
Through the newly formed content partnership PATA will work together with Binumi to develop more robust video communications as well as a video marketing strategy, allowing the Association the ability to control and scale branded video content to its vast member network and beyond.
“PATA is pleased to bolster its partnership with Binumi and begin moving forward on enhancing our video communications and marketing activities”, said PATA CEO Dr. Mario Hardy. “PATA has an over 60-year legacy of technical and social innovation, and this partnership with Binumi is another crucial step along that journey. By enabling our team members to take part in creating and sharing PATA branded video content, we will be putting ourselves firmly at the forefront of both communications, marketing and social empowerment.”
“Binumi is thrilled to be working with PATA”, said Anthony Copping, CEO and Founder of Binumi. “Our mission has always been to enable everyone within an organisation to take part in video creation and communications, in a secure and managed way. We will be working closely with PATA to develop not only the perfect video ecosystem for their needs, but to support all PATA members in taking control of their travel and cultural video storytelling.”
The first video content created with the support of Binumi will be launched by the end of August, with more to come over the course of 2019.
Binumi makes it easy to create, manage, host and share video content across your organisation and beyond. They set up a bespoke video ecosystem, complete with cloud based editing, storage and content management. They provide a unique set of branded video stories for instant use by all company teams, and a rights managed content library with 4 million multimedia clips for video creation. They maintain direct account management and support, integrate with your systems and empower everybody in your business to communicate with video.
Founded in 1951, PATA is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its more than 800 member organisations, including 95 government, state and city tourism bodies, 20 international airlines and airports, 102 hospitality organisations and 70 educational institutions, as well as over a hundred young tourism professional (YTP) members across the world. The PATA network also embraces the grassroots activism the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 35 local PATA Chapters worldwide, while hundreds of students are members of the 22 PATA Student Chapters globally. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing and London. Visit www.PATA.org.