Picture: The Bloggers’ Lounge at the PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 in Chiang Rai, Thailand was a huge success.
BANGKOK, June 6, 2016 — PATA Travel Mart 2016 (PTM 2016) is to feature a Bloggers’ Forum on September 7. The Pacific Asia Travel Association (PATA) is joining forces with the Professional Travel Bloggers Association (PTBA) to organise the Forum as part of PATA’s signature travel trade event which this year takes place in Banten Province, Indonesia on September 7-9. PTM 2016 is hosted by the Ministry of Tourism, Republic of Indonesia in partnership with Banten Province and the PATA Indonesia Chapter.
The Bloggers Forum, titled ‘Navigating the online world of the influencer’ provides an overview of influencer marketing works and also features case studies from successful influencer campaigns.
“The landscape for social media marketing is constantly in flux and organisations need to make sure they are up to date with the latest strategies in order to have the most robust and successful digital marketing plan,” said PATA CEO Mario Hardy. “Delegates will have the opportunity to learn how to navigate this digital space and connect with PTBA certified bloggers during PATA Travel Mart 2016.”
PTBA President Matt Gibson added, “More and more studies have been highlighting the exceptional value that influencer marketing creates for companies, especially in the travel industry. I’m excited to share the latest influencer marketing trends and strategies with PATA Travel Mart attendees during our educational sessions and help them to connect and collaborate with our professional influencer members that will be in attendance.”
In addition to the Bloggers Forum, PATA will work with the PTBA to encourage buyers, sellers and PTM 2016 delegates to connect with leading industry travel bloggers in the Bloggers Lounge throughout the event. Bloggers attending PTM 2016 will have the opportunity to experience Banten Province, the westernmost province of Indonesia’s island of Java, with its rich cultural heritage and pristine natural resources.
For 38 years, PATA Travel Mart has offered a dynamic programme and platform to showcase travel products and services, bringing together many hundreds of international industry buyers and sellers. The Bloggers Forum and the PATA Travel Innovation Forum together complement the Digital Hub exhibition platform at this year’s PTM in Greater Jakarta. The exhibition area will showcase innovative technology currently impacting the travel and tourism industry, providing online, tech and digital marketing companies the opportunity to boost brand awareness while contracting directly with relevant businesses and organisations.
There is no registration fee to attend the Bloggers Forum and the PATA Travel Innovation Forum for buyers, sellers and media delegates registered for PATA Travel Mart 2016 and those registered for the PATA Board and Committee Meetings. Non-PATA Travel Mart 2016 delegate fees apply. For more information, or to register for the Bloggers Forum and the PATA Travel Innovation Forum 2016, please email events@PATA.org.
For more information about PATA Travel Mart 2016, or to register as a buyer, seller or media delegate, please visit www.PATA.org/PTM-2016.
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 95 government, state and city tourism bodies, 29 international airlines, airports and cruise lines, 63 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 41 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney and London.
Manager – Communications
+66 (02) 658-2000 | communications@PATA.org | Bangkok, Thailand