BANGKOK, February 23, 2015 — The Pacific Asia Travel Association (PATA) is pleased to announce a new Preferred Partnership agreement with content distribution specialist Red Robot.
Focused on international media outreach, Red Robot specialises in the Travel and Tourism industry, working with clients to distribute editorial, images and video content to a global media base.
PATA CEO Mario Hardy said, “The partnership with Red Robot provides the Association with a greater reach in advocating for the responsible development of travel and tourism to, from and within the Asia Pacific region. By distributing our content through their networks, we will be able to capture a larger global audience for our events, insights and advocacy activities.”
Content marketing has become a major force in many industries, and travel and tourism offers excellent potential, using video as a medium, because of its diverse and visually strong events and locations. Whilst digital and social media are the buzzwords across all sectors, broadcast still remains the fastest way to reach a global audience. Media outlets, both mainstream and online, are all looking for content with good editorial value and strong visual appeal. Video can now be used in multiple platforms and multiple ways to reach the widest possible audience across all levels of interaction, and travel related content is popular and appealing across the full range of media.
“Our distribution network provides the broadest possible global reach for content distribution,” said Red Robot’s General Manager for Asia, Samantha Hague. “We are delighted to be joining the PATA Community and working with PATA to help disseminate their content. A picture speaks a thousand words, and that multiples exponentially with good video. We have seen a consistently high usage of travel related video content by the international broadcast community and our clients are rewarded with solid distribution results time and again.”
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 90 government, state and city tourism bodies, nearly 30 international airlines, airports and cruise lines, 57 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 43 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney, Dubai, London and New York. Visit www.PATA.org.
About Red Robot
Red Robot is a highly specialised content distribution company working with Branding, Advertising, Public Relations, Marketing, and Production clients. We specialise in the travel and tourism sector, distributing travel related content to the global media base on a daily basis. Our aim is to deliver client content, through broad base medium to achieve the greatest possible media outreach for your content.
In this changing world, we understand how difficult it has become to ensure your corporate message is being received. Our direct access to a network of over 2,000 broadcast sites in more than 120 countries provides the most effective and economical way to distribute your information and combined with our extensive databases of industry specific journalists, we can help deliver your message to the right targets.
General Manager Asia
Tel: +65 9777 5648