BANGKOK, June 28, 2018 — The Pacific Asia Travel Association (PATA) and Skål International have announced a new organisational partnership, recognising the importance of promoting the responsible development of the travel and tourism in the Asia Pacific region.
The Memorandum of Understanding (MoU) was signed by PATA CEO Dr. Mario Hardy and Skål International CEO Daniela Otero during the recent 47th Skål Asia Congress in Macao, China. The agreement commits the two organisations to share knowledge through research and publications, to reciprocate in event participation, to support mutually agreed advocacy positions, and to enhance access for the benefit of members of both organisations.
Dr. Hardy said, “PATA and Skål are very similar in many regards. Like PATA, Skål has a long-storied history having been founded in 1934 and through the years its members have fostered a great spirit of friendship and camaraderie. They are also committed to the development of young tourism professionals and students through Young Skål. This partnership helps align both our missions in developing a responsible tourism industry and look forward to working to with them towards this goal.”
Skål International CEO, Daniela Otero, stated that “the tourism economy in Asia has increased exponentially in recent years and that the agreement was very important for the development of Skål in that area.”
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Founded in 1951, PATA is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 98 government, state and city tourism bodies, 19 international airlines and airports, 91 hospitality organisations and 70 educational institutions, as well as over a hundred young tourism professional (YTP) members across the world. The PATA network also embraces the grassroots activism our 36 Chapters and 20 Student Chapters across the world. Thousands of travel professionals belong to the 36 local PATA chapters worldwide, while hundreds of students are members of the 20 PATA student chapters globally. The chapters and student chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership in Uniting Travel, a coalition of the world’s major Travel & Tourism organisations dedicated to ensuring that the sector speaks with one voice and acts in unison on the major issues and includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing and London. Visit www.PATA.org.
About Skål International
Skål is a professional organisation of tourism leaders around the world, promoting global tourism, business and friendship since 1934. It is the only international group uniting all branches of the travel and tourism industry. Its members, the industry’s managers and executives, meet at local, national, regional and international levels to discuss and pursue topics of common interest. More information: www.skal.org
Promotional video: https://www.skal.org/en/promotionalDVD