BANGKOK, April 27, 2016 — China National Tourism Administration (CNTA) Chairman Li Jinzao, in welcoming Mario Hardy – CEO of the Pacific Asia Travel Association (PATA) – to Beijing, has been sharing ideas on how to strengthen communications and cooperation between the two organisations. Also present at the meeting was CNTA Vice Chairman Li Shihong.
Chairman Li said that PATA was a very influential international travel organisation in China and the Asia Pacific region. It had maintained good cooperation with CNTA for many years and, together, the two organisations had hosted a series of events. As the Chinese tourism industry shifts the tourism development mode from spot-based to region-based tourism, CNTA is looking to strengthen communication and cooperation with PATA and other international organisations whilst continuing to advance projects related to region-based tourism, tourism for poverty alleviation and tourism for diplomacy – promoting healthy and sustainable tourism development in China and the entire Asia Pacific region. Chairman Li hoped that PATA would make full use of its strength to promote further regional tourism cooperation in the Asia Pacific region and create a safer, more convenient and more comfortable environment for tourists.
Mr. Hardy noted that Chinese tourism industry had grown rapidly and fruitfully in recent years and, in particular, the boost in China’s outbound tourism market had created opportunities for regional and global development. He added that PATA remains committed to enhancing communication and cooperation throughout the region and to promoting high-quality tourism growth. He stressed that he was looking forward with considerable anticipation to even greater cooperation with the CNTA in order to make a substantive contribution to the nation’s tourism industry.
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 97 government, state and city tourism bodies, 27 international airlines, airports and cruise lines, 63 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 43 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney and London.
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