I am delighted to report that over the past 12 months our Association has made very considerable progress towards its various objectives.
– Achieving Financial Sustainability. We will be reporting a positive balance for 2015.
– Diversifying our sources of income. By the end of 2015 we will have held 15 events, two training academies and delivered additional innovative research that benefits our very broad membership base.
– Creating Innovative Events. We have added forums at our annual PATA Travel Mart (Bangalore, India), launched the New Tourism Frontiers Forum (Legazpi, Philippines) and held the inaugural Global Insights Conference (Auckland, New Zealand). We have also launched two new awards schemes, namely the PATA CEO Challenge (in partnership with TripAdvisor) and the Tourism InSPIRE Awards (supported by the SWITCH-Asia Regional Policy Support Component (RPSC) managed by the United Nations Environment Program (UNEP) and supported by the European Union).
– Increasing engagement with our members and chapter network. It has been a real pleasure for me to have personally met with members from 26 of our 41 global Chapters. I am the first one to admit that there is still much to do to improve engagement with both members and our chapter network. However, I am pleased that we have started this journey, and the progress we are making. We have considerably improved the quality and content of our communications and I look forward to meeting more Chapter members in the coming year.
Our various programme of activities undertaken in 2015 have encouragingly generated widespread interest in the Association. This interest has produced 175 new members to date, and I am confident that this figure will increase as we follow up on expressions of interests from contacts made at our recent conference in Legazpi.
More importantly, we have restored equilibrium to our financial accounts and the positive financial balance gives us a much more secure platform from which to further develop the Association and increase our all-important interaction with PATA members worldwide.
I am also delighted to confirm that our events programme for 2016 is now complete and have also been able to confirm venues for several PATA events in 2017 and 2018. I encourage you to visit the PATA.org for details about our events.
The PATA management team is constantly seeking ways of further enhancing the value proposition for our members and we pledge to increase our engagement with the PATA global community – including Chapters – in 2016.
A highlight of 2016 is the PATA Annual Summit and the Association’s 65th anniversary. We are thrilled to be holding this historic event and celebration in Guam, USA. Preparations are well in hand and I am looking forward to meeting many of our Micronesia members as I visit other island destinations in the region.
May I conclude by extending to you all our very best wishes for the festive season and wish you a very healthy, successful and prosperous New Year!
I look forward to meeting you in 2016!
Till next time,
Chief Executive Officer
Pacific Asia Travel Association