BANGKOK, November 7, 2014 — The Pacific Asia Travel Association (PATA) and Myriad Marketing are pleased to announce the launch of PATA Conversations, a B2B digital publication focusing on travel and tourism to, from and within the Asia Pacific region.
Published monthly, the cutting-edge online magazine is constantly on top of the latest travel trends and innovations. PATA Conversations offers a 360-degree perspective through exclusive, multimedia interviews with the industry’s top industry shapers, thought leaders and rising stars.
“The Pacific Asia Travel Association (PATA) acts as a catalyst for the responsible development of the Asia Pacific travel and tourism industry,” says PATA’s CEO Mario Hardy. ”With this in mind, we aim to be visionary and inspire travel and tourism leaders using innovative concepts such as PATA Conversations.”
“PATA has always been at the forefront of disseminating current research and helpful information,” says publisher Al Merschen. “PATA Conversations is all about the insights of the people involved in the industry. Being digital, PATA has made the bold move to open the door to all readers by making the new publication free to all interested.”
Featuring one-on-one interviews, experts weigh in on topics such as the rapid evolution of business travel in Asia to a forward-thinking hotel that’s changing the hospitality landscape. Roundtable discussions launch thought-provoking conversations on everything from developing human capital to the future of sustainable travel.
Featured PATA Conversations interviews include:
- Brett Tollman, President & CEO of The Travel Corporation
- Lily Cheng, President, APAC of TripAdvisor
- Pascal Lamy, Chair of the World Committee on Tourism Ethics
- Fiona Jeffery, Founder of Just a Drop & Chair of WTTC’s Tourism For Tomorrow Awards
The initial distribution of PATA Conversations is to a global audience comprised of over 20,000 PATA members, regional chapters, and subscribers. The distribution will increase exponentially through university outreach, email updates, and social-media campaigns.
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 90 government, state and city tourism bodies, nearly 30 international airlines, airports and cruise lines, 57 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 43 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney, Dubai, London and New York. Visit www.PATA.org.
Myriad specializes in marketing, advertising and custom publishing for the travel and tourism industry. Myriad specializes in providing strategic direction and tactical solutions for the travel and tourism industry. With a client list that includes international tourist offices, convention bureaus, airlines, hotels & resorts and travel companies, Myriad offers a complete range of integrated services including: custom publishing; tourist board representation; advertising; public relations; marketing; trade relationship building; partnership marketing programs; and travel agent specialist programs. For more information, visit www.MyriadMarketing.com.
Manager – Communications