New categories in Youth, Adventure Travel, and Mobile Travel Application; Deadline for Entries April 30
Picture: Winners of the 2014 PATA Gold Awards in Phnom Penh, Cambodia
BANGKOK, February 16, 2015 — Travel and tourism industry organisations and individuals who have made outstanding contributions in successfully promoting the travel industry in the Asia Pacific region are encouraged to submit entries to the 2015 Pacific Asia Travel Association (PATA) Gold Awards until April 30. The Awards presentation will take place during the PATA Travel Mart on September 8, 2015 in Bangalore, India.
PATA Gold Awards 2015 will include three new categories in Marketing – Youth Travel, Adventure Travel, and Marketing Media – Mobile Travel Application.
Ms Maria Helena de Senna Fernandes, Director of the Macau Government Tourist Office (MGTO), said, “It is a great honour for Macau Government Tourist Office to be associated for the past 20 years with the prestigious PATA Gold Awards. We encourage organisations and individuals to share your best practices through this far-reaching PATA programme, to take this platform to inspire the Asia-Pacific region, and help to plant the seeds for a responsible and sustainable future for our travel and tourism industry.”
Mr Mario Hardy, CEO, PATA said, “Each year, PATA Grand and Gold Awards put the spotlight to celebrate travel and tourism excellence. Whether you are a creative individual or larger mainstream organisation, you are encouraged to submit your entries.”
“To reflect broader tourism sectors of the current business environment, we are pleased to introduce new categories in Youth Travel, Adventure Travel, and Mobile Travel Application,” added Mr Hardy.
- Gain a major boost to an organisation’s marketing and public relations profile
- Attract valuable media coverage in various PATA communications channels including PATA Voice, press releases and social media channels
- Entitled to leverage the prestigious PATA Gold Awards Winner logo on their collaterals
- Highlights of the winning entries on display at the PATA Travel Mart for delegates to enjoy
- Featured in the winners’ showcase booklet and PATA Gold Awards video
Judged by panels of experts, the Gold Awards recognise exceptional achievement in seven broad categories with up to 29 Gold Awards and four Grand Awards on offer:
- Marketing Campaign (eight Gold Awards and one Grand Award)
- Environment (three Gold Awards and one Grand Award)
- Corporate Social Responsibility (one Gold Award)
- Heritage & Culture (two Gold Awards and one Grand Award)
- Education & Training (one Gold Award and one Grand Award)
- Marketing Media (ten Gold Awards)
- Travel Journalism (four Gold Awards)
Sponsored by the Macau Government Tourist Office (MGTO) for the past 20 years, the PATA Gold Awards sets industry standards for excellence and innovation.
PATA Gold Awards details, brochure, entry form, and information about past winners are all available at www.PATA.org/goldawards.
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 90 government, state and city tourism bodies, nearly 30 international airlines, airports and cruise lines, 57 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 43 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney, Dubai, London and New York. Visit www.PATA.org.
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