BANGKOK, December 13, 2016 — The Pacific Asia Travel Association (PATA) has signed a landmark agreement with the South Pacific Tourism Organisation (SPTO) that is designed to enhance the promotion and development of sustainable tourism across a broad range of Pacific island destinations.
A core element of the Memorandum of Understanding (MoU) is tourism associated data that embraces accurate figures for international arrivals to each member nation of the SPTO. PATA has granted the South Pacific Tourism Organisation special access to the Association’s online data platform known as PATAmPower.
In return, the SPTO will be encouraging destinations to provide all relevant statistical information to enable PATA’s Strategic Intelligence Centre to provide analysis of trends and accurate, long-term forecasts.
“This is an exciting collaboration for both parties. We continue to encourage tourists to visit lesser-known destinations and we are looking forward to working with SPTO in promoting further the importance of sustainable tourism development,” says PATA CEO Dr. Mario Hardy. “There are endless possibilities for leisure, adventure and cultural tourism throughout the South Pacific and our partnership with the SPTO will raise awareness about these destinations in many influential source markets.”
SPTO Chief Executive Christopher Cocker said,” SPTO is excited to have established a relationship with PATA. We have a common goal of promoting the Pacific Islands and providing our respective members with benefits and services which will be enriched if we, as regional tourism bodies and associations, share our expertise and experience, and work together. I’m looking forward to the exciting year that is before us when we will collaborate closely with PATA for our Pacific islands”.
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Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 98 government, state and city tourism bodies, 21 international airlines, airports and cruise lines, 68 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 40 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representatives in Beijing, Sydney and London.