PATA Japan Chapter member, JTBGMT, is the first company reach Travelife partner award

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JAPAN, March 14, 2019 – PATA Japan Chapter member, JTB Global Marketing & Travel Inc.(JTBGMT) has reached The Travelife Partner award for sustainability. This award is recognition for the long-term efforts and frontrunner position of JTBGMT regarding sustainability and Corporate Social Responsibility.

JTBGMT complies with more than 100 criteria, related to operators office management, product range, international business partners and customer information. The Travelife standard is covering the ISO 26000 Corporate Social Responsibility themes, including environment, biodiversity, human rights and labor relations; and is formally recognized as in full compliance with the UN supported Global Sustainable Tourism Criteria(GSTC).

JTBGMT is the first company in Japan to have reached the Travelife Partner award.

The Travelife Partner status lets JTB Global Marketing & Travel Inc.  aim for the next level of becoming Travelife Certified, which is a program accredited by the GSTC.  

Comments from Mr. Naut Kusters, manager of Travelife for tour operators,

“I am delighted to see that sustainability in the tour operators sector is obtaining momentum. The award of the front runner JTBGMT will inspire other companies in Japan to follow the same path”.

Comment from Mr. Shinya “Billy” Kurosawa, President and CEO of JTBGMT

“I am honored and humbled to be certified Travelife Partner as the first Japanese company to achieve. It is essential to promote sustainable tourism as one of the leading tourism industry players, when we concern the impact of tourism to environment, culture and socio-economic. We would like to accelerate efforts of sustainable tourism within Japan destination in cooperation with industry players.

Travelife, which has been established with the support of the European Commission, is the leading international sustainability certification for the travel sector. More than 35 national travel associations are promoting the scheme to their members including ABTA, The British Travel Association and PATA, the Pacific Asian Travel Association. Since 2012, more than 600 Asian companies have been trained in CSR with the support of the Dutch government CBI program. They are now working step-by-step towards more sustainable operations.