PATA Report Puts a Focus on Indigenous Tourism and Human Rights in Asia and the Pacific Region

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BANGKOK, July 9, 2015 — As the world becomes increasingly interconnected, the Pacific Asia Travel Association (PATA) recognises the various pressures and threats that many global Indigenous communities face and in collaboration with the World Indigenous Tourism Alliance (WINTA), focuses the travel and tourism industry’s attention on the issue through the release of the report on Indigenous Tourism & Human Rights In Asia & the Pacific Region.

The primary aim of the report is to support the increased engagement of the Association in the prevention of Indigenous rights’ infractions and violations through tourism development, and in the promotion of Indigenous people’s tourism that is respectful of their traditional and human rights while supporting sustainable development.

Building upon ideas set forth in the Larrakia Declaration, the report aims to advance the discussion on issues relating to human rights and Indigenous tourism:

  • To support and maintain Indigenous cultural integrity;
  • To ensure equitable benefits are achieved from tourism for Indigenous people; and
  • To enhance the richness and vitality of tourist experiences for all involved.

The Larrakia Declaration, endorsed by PATA, the World Tourism Organization (UNWTO), and WINTA, is the tourism industry’s response to the United Nations Declaration on the Rights of Indigenous Peoples to empower the development of Indigenous tourism.

PATA CEO Mario Hardy said, “PATA continues to embrace the uniqueness and diversity of heritages, cultures, customs and natural beauty of the world’s diverse destinations through such activities as the PATA CEO Challenge 2015, the PATA Fourth Aligned Advocacy Dinner under the theme “the Dispersion of Tourists, and the PATA New Tourism Frontiers Forum 2015. Our partnership with WINTA for this report and our support to the Pacific Asia Indigenous Tourism Conference  from September 12-14, 2015, only highlights our dedication to this issue.”

The report was generously supported by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and WINTA, and compiled principally by Dr. Chris Bottrill of Capilano University and current Chairman of the PATA Human Capital Development Committee.

This Indigenous Tourism & Human Rights In Asia & the Pacific Region report is delivered free to PATA members and is priced at US$50 for chapter members and non-members. All proceeds from the sale of the report will go to the PATA Foundation’s Nepal Earthquake Tourism Recovery Fund.

To order this report or any other PATA publication, please contact the PATA Publications Team at [email protected].



About PATA
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 87 government, state and city tourism bodies, 24 international airlines, airports and cruise lines, 59 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 43 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACICLIAIATAICAOWEFUNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney, and London. Visit


Media Contact:
Paul Pruangkarn
Manager – Communications
Bangkok, Thailand
Tel: +66 2 658 2000
E-mail: [email protected]