PATA seeks adventure in a new era in Al Ain, UAE

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Picture: L/R: Dr. Mario Hardy, CEO, PATA; Mubarak Rashid Al Nuaimi, Director of Promotion & Overseas Offices – Department of Culture & Tourism, Abu Dhabi; H.E. Sultan Al Mutawa Al Dhaheri, Executive Director – Tourism Sector, Department of Culture and Tourism, Abu Dhabi; Datuk Seri Mirza Mohammad Taiyab, Director General, Tourism Malaysia

BANGKOK, February 23, 2018 — The PATA Adventure Travel and Responsible Tourism Conference and Mart 2018 began on Wednesday, February 21, 2018 in Al Ain, United Arab Emirates (UAE) with 180 delegates from 33 countries in attendance for the three-day niche event.

The event, which was organised by the Pacific Asia Travel Association (PATA) and hosted by the Department of Culture and Tourism, Abu Dhabi, brought together international experts at the forefront of the adventure travel industry from both the private and public sectors to discuss the issues and opportunities in travel and tourism.

PATA CEO Dr. Mario Hardy said, “The event aims to be a catalyst for generating new ideas and improving collaboration between public and private sector organisations. Throughout the Asia Pacific region, the Association understands the need for all stakeholders to work together in planning, building and promoting the uniqueness and diversity of each country’s offering. PATA is honoured to work with the Department of Culture and Tourism of Abu Dhabi in organising this event, which highlights their commitment to the responsible and sustainable development of the travel and tourism industry.”

On Thursday, February 22, delegates heard from a diverse line-up of international speakers at the one-day conference under the theme ‘Adventure in a New Era’. The 15 pioneers, thought leaders and change-drivers who are shaping the emerging landscape of the adventure travel industry, examined various conference topics that covered ‘2018 Adventure Travel Trends – looking ahead to 2021′, ‘Partnerships for a New Era’, ‘New Operators for a New Era’, ‘The Middle Eastern Adventure Traveller’, ‘Micro Moments:The secret to always winning in an era of Facebook and Instagram’, ‘Stimulating Innovation in a New Era’, ‘LocalHood: The end of tourism’, and ‘OverTourism: Loving Destinations to Death’.

The conference was opened by H.E. Sultan Al Mutawa Al Dhaheri, Executive Director – Tourism Sector, Department of Culture and Tourism, Abu Dhabi. Other speakers included Achiraya “Achi” Thamparipattra, CEO and co-founder – Hivesters; Ahmed Samra, Product Development Manager – Wild Guanabana; Ali Mokdad, Founder & Chief Creative Officer – Creative Animals Content Creators; Elaheh Peyman Granov, Senior Project Manager – Wonderful Copenhagen; Jesse Desjardins, Director – fwNation; Karma Lotey, Chief Executive Officer – Yangphel Adventure Travel & Zhiwa Ling Heritage Hotel; Manal Saad Kelig, Co-founder – GWE Companies; Michael Youngblood, Co-Founder – Unsettled; Nishchal Dua, Founder & CEO – Remote Life; Norie Quintos, Editor at Large, National Geographic Travel and Independent Communications Consultant; Richard Devadasan, General Manager – Business Development, Royal Arabian Destination Management; Shannon Guihan, Director – Bannikin Travel & Tourism; Simon Goldschmidt, Chief Commercial Officer – Orbital Systems, and Willde Ng, Founder – 40urs.

Dr. Mario Hardy concluded, “As the UAE celebrates the Year of Zayed, marking 100 years since the birth of the late Sheikh Zayed bin Sultan Al Nahyan, the Founding Father of the UAE, it is fitting that delegates will depart this event with a much greater appreciation about the UAE and Al Ain. As one of the world’s oldest permanently inhabited settlements, they will understand that the destination has attractions and activities to suit travellers of all types, from its green oasis, archaeological sites and forts to its adventure activities such as white-water rafting, kayaking and go karting.”

— ENDS —

About PATA

Founded in 1951, PATA is a not-for-profit membership association that acts a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 95 government, state and city tourism bodies, 25 international airlines and airports, 108 hospitality organisations, 72 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 36 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership in Uniting Travel, a coalition of the world’s major Travel & Tourism organisations dedicated to ensuring that the sector speaks with one voice and acts in unison on the major issues and includes ACI, CLIA, IATAICAOWEFUNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney and London. Visit