PATA set to build new tourism bridges at Skopje conference

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BANGKOK, March 8, 2017 — 
The Pacific Asia Travel Association (PATA) is to bring its successful Global Insights Conference format to Europe as part of the Macedonia Tourism Summit 2017. The PATA Global Insights Conference (PGIC) Europe Edition takes place at the Marriott Hotel in Skopje on Tuesday, June 20th with the theme ‘Building Tourism Bridges’.

The conference, hosted generously by Tourism Macedonia, is part of a three-day programme that also embraces the International Travel Crisis Management Summit (June 19th) presented by the Jacobs Media Group and Travel Weekly.

“Taking the successful PGIC format to Europe is a significant step forward for our Association,” explained PATA CEO Dr. Mario Hardy. “Destinations across Europe are seeking to exploit the exponential growth in outbound travel from many influential source markets in the Asia Pacific region and national tourist organisations are recognising the important and influential role played by PATA in building bridges between destinations and markets on different continents. This conference reinforces the value of PATA membership for Tourism Macedonia in seeking to attract more visitors from markets such as China, Korea (ROK), Japan and Australasia.”

The conference programme will include sessions on sustainable development, aviation and tourist industry trends/forecasts with an impressive gathering of international expert presenters and panellists. PATA’s commitment to support Young Tourism Professionals around the world will be covered in the session ‘Bright Ideas – Future Trends’.

“We are working with Tourism Macedonia to invite contributions from tourism students in Skopje. Their views, as ‘tomorrow’s tourism leaders’, will be an important component in the conference programme,” added Dr. Hardy.

* The inaugural PATA Global Insights Conference was staged in Auckland in October 2015. The success of that first event prompted a return to Auckland in September 2016 and there is demand from other markets in Europe, Middle East and Asia to embrace the PGIC concept.

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About PATA

Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 101 government, state and city tourism bodies, 26 international airlines, airports and cruise lines, 70 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 40 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACICLIAIATA, ICAOWEFUNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney and London.