BANGKOK, December 3, 2019 — The Pacific Asia Travel Association (PATA) is set to organise the next ‘PATA Human Capacity Building Programme’ in Kathmandu, Nepal on December 16-17, 2019.
Under the theme “Design Thinking – Creating Lifetime Experiences in Nepal”, the workshop is hosted by the Nepal Tourism Board and the PATA Nepal Chapter, and is specially designed to support the country’s “Visit Nepal 2020” campaign. The workshop will empower local travel and tourism industry professionals to welcome visitors with the best possible products and services that Nepal can offer in order to create lifetime experiences for all their guests.
“The world has become increasingly interconnected and, therefore, more complex. Design thinking methodology provides a more human-centric approach to tackling the constant disruptive changes taking place in today’s world,” said PATA CEO Dr. Mario Hardy. “Some of the world’s tops brands, such as Apple, Google, and Samsung have adopted this type of approach, while this methodology is already being taught at leading universities around the world. This workshop provides the perfect opportunity for Nepali travel industry stakeholders to learn and innovate as the country gears up for Visit Nepal 2020.”
Deepak Raj Joshi, CEO, Nepal Tourism Board said, “The world of tourism is now moving towards transformative and experiential travel, and we believe that Nepal is the best destination to offer such experiences. On the eve of Visit Nepal Year 2020, we are proud to host and organise this two-day focused and interactive training session under the theme “Design Thinking: Creating Lifetime Experiences in Nepal”, as it would be very helpful for our tourism stakeholders.”
Sunil Sakya, Chairman, PATA Nepal Chapter, added, “We are pleased to invite PATA HQ for organising this new HCD workshop on “Design Thinking” to empower our travel and tourism industry professionals and stakeholders in the public and private sector for developing best practices in the product packaging and service delivery amongst visitors to Nepal.”
The two-day programme will be led by Mr. Stu Lloyd, who celebrated 30 years in Asia at the intersection of creativity and commerce in 2018. As the Chief Hothead at Hotheads Innovation and TopDog at CATMATDOG, Stu helps Fortune 500 companies like Citibank, Accor, Adidas, Pfizer, Colgate, Intel, etc., turbocharge their creative thinking and unleash their strategic storytelling skills.
The programme content is based upon previous successful PATAcademy-HCD and Human Capacity Building Programmes. Participants will gain hands-on experience by working both individually and on team-based projects where presentations are shared at the end of the programme. From this intensive high-value training, participants will take home practical strategies to be applied and implemented in their respective organisations.
Participants who have successfully completed the course will be awarded a PATA Human Capacity Building Certificate entitled: “Certified Asia Pacific – Design Thinking – Creating Lifetime Experiences in Nepal”.
The PATA Capacity Building Programme is the Association’s in-house/outreach initiative for Human Capital Development (HCD) focused on the tourism industry. Leveraging PATA’s network of talented industry leaders worldwide, the Association designs and implements customised training workshops for diverse organisations including government agencies, non-governmental organisations (NGOs), educational institutions and private sector businesses.
The training is delivered through innovative adult education learning techniques including case studies, group exercises, group discussions and instructor presentations. The facilitators bring knowledge, experience and expertise from a wide range of business sectors and draw from PATA’s extensive and established network in the tourism industry and beyond.
PATA designs and coordinates the workshop, providing experts who will lead and moderate exchanges among participants and offer their own perspectives and experiences. The workshop content and agenda, including the ideal profile and number of participants, are developed by PATA in close collaboration with the lead institution or organisation.
The workshop duration may vary in length from two hours to two days, depending upon the learning objectives, and may be staged at any location worldwide.
For information on the PATA Human Capacity Building Programme, please visit www.PATA.org/human-capacity-building-programme or contact Mrs. Parita Niemwongse, Director, Human Capital Development – PATA, at HCD@PATA.org.
Founded in 1951, PATA is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its more than 800 member organisations, including 95 government, state and city tourism bodies, 20 international airlines and airports, 102 hospitality organisations and 70 educational institutions, as well as over 4,000 young tourism professional (YTP) members across the world. The PATA network also embraces the grassroots activism the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 35 local PATA Chapters worldwide, while hundreds of students are members of the 22 PATA Student Chapters globally. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing and London. Visit www.PATA.org.