BANGKOK, November 23, 2015 — The Pacific Asia Travel Association (PATA) is pleased to announce a new Strategic Partnership agreement with San Francisco based cross-border emerging media consulting and artist management company Talent Basket LLC.
As part of the agreement, Talent Basket will work with PATA to develop a ROI (return on investment) driven strategy and programme to increase engagement with members and improve marketing and social media presence.
PATA CEO Mario Hardy said, “We are delighted to be working with Jason and his team at Talent Basket. Their work helping travel destination offices and travel service companies capitalise on new opportunities by developing integrated digital strategy, channel partnerships and APAC & Chinese marketing programs will be of immense value for our organisation and members.”
Talent Basket Chief Talent Jason Lin added, “We are grateful to have this prestigious opportunity and great responsibility to play a part in global tourism development. Our ambition is to help expand PATA’s brand equity, relevancy and thought leadership in todays’ digital economy. We will aim to maximize PATA international assets, enhance network participation and increase shared values among PATA members and worldwide travel industry professionals.”
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 88 government, state and city tourism bodies, 22 international airlines, airports and cruise lines, 62 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 41 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney, and London. Visit www.PATA.org.
About Talent Basket
Talent Basket is a cross-border emerging media consulting and artist management company. We specialize in helping multi-national clients expand brand awareness, optimize customer experience, scale operations and achieve top line growth in the diverse global marketplace.
Manager – Communications
Tel: +66 2 658 2000