BANGKOK, November 24, 2014 — The Pacific Asia Travel Association (PATA) is pleased to have supported the International Mayor’s Forum on Tourism in Zhengzhou, China from November 15-17, 2014.
The event, generously hosted by the Henan Provincial Government, included three main topics for discussion: the development of tourism and leisure economy, boosting the adjustment of economic structure; interconnectivity of tourist industry and building international tourist destination; and the power of science to tourism and promoting the development of city tourism.
PATA Chairman Scott Supernaw delivered a key speech at the forum, which focused on the urgent need to address the issues of Human Capital Development within the region. He also highlighted PATA’s activities to address those concerns and its commitment to enhancing the value and quality of travel and tourism.
Mr Supernaw also delivered remarks at the World Tourism Cities’ Show on the third day of the forum and the need for sustainable and responsible development, noting “However it is important to highlight the need for sustainable development as far as the environment is concerned. The need to be careful with this development will have repercussions that will last for generations.”
After the forum, the PATA Chairman was interviewed by Henan Daily, Henan television and several other media delegates, which gave him the opportunity to put forward some valuable opinions for the development of Henan tourism.
For more information about the event, please visit http://www.hnta.cn/Gov/News/s/2014-11/04227190264.shtml
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 90 government, state and city tourism bodies, nearly 30 international airlines, airports and cruise lines, 57 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 43 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney, Dubai, London and New York. Visit www.PATA.org.
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