PATA to examine the role of youth in transforming travel and tourism

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pata-to-examine-the-role-of-youth-in-transforming-travel-and-tourismPicture: PATA session at World Travel Market in 2015 focusing on ‘How do young Asian travellers step out of the crowd’.

BANGKOK, October 25, 2016 — The Pacific Asia Travel Association (PATA) is to organise a session on ‘The Role of Youth: Disruption and Entrepreneurship’ during World Travel Market in London, United Kingdom. The workshop takes place on Tuesday November 8 from 12.30 to 13.30 hrs. in South Gallery Rooms 15 & 16 at London ExCeL.

Young people are the primary assets in driving the successful growth of the travel and tourism industry, while industry disruptors are fundamentally changing the way the industry can develop and operate. The session will examine this evolution as it transforms fundamentally the way in which entrepreneurship develops over the next decade.

PATA CEO Dr. Mario Hardy said, “As our Association focuses its attention next year on the young tourism professional, this session is just the first step in examining the next generations’ impact on the industry. This is an outstanding opportunity for industry stakeholders to gain a greater understanding of the evolving landscape of travel and tourism.”

Confirmed speakers include Professor Dimitrios Buhalis, Head of Department of Tourism and Hospitality – University of Bournemouth; Dr. Mario Hardy, CEO – PATA, Tom Jenkins, Executive Director – European Tourism Association (ETOA), and Russell Young, Managing Director, APAC – Sojern. The session will be moderated by Daniela Wagner, PATA’s Regional Director for Europe, Middle East and Africa.

World Travel Market takes place in London, United Kingdom from November 7-9, 2016 at ExCeL London.

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About PATA
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 98 government, state and city tourism bodies, 21 international airlines, airports and cruise lines, 68 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 40 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACICLIAIATA, ICAOWEFUNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney and London.