BANGKOK, September 27, 2016 — On the occasion of World Tourism Day 2016, under the theme of ‘Tourism for All – Promoting Universal Accessibility’, the Pacific Asia Travel Association (PATA) is pleased to announce the relaunch of www.PATA.org designed for universal accessibility.
“As we recognise and celebrate the vital contribution that travel and tourism contributes to the world, both socially and economically, we understand that both the public and private sector must share the responsibility in affording all people the opportunities of experiencing the incredible beauty and diversity of our world, regardless of race, colour, religion, gender, age and disability,” said PATA CEO Dr. Mario Hardy. “We have taken the first steps in making sure all people may access the valuable information and insights available on our website and we hope to be an example for other organisations to follow.”
Using guidelines provided by the World Wide Web Consortium, the redesigned website provides greater ease for those with hearing impairments, colour blindness and physical disabilities.
New features added to the website allow screen reading software to read all content of the website, enable a reduction in required physical motion to navigate, reduces contrast of colours for better reading and allow for the easy adjustment of text size.
Dr. Hardy added, “We hope to bring greater knowledge of this issue and we will continue to look for avenues to incorporate them within our advocacy messages and activities.”
For more information about World Tourism Day 2016 and how to get involved, please visit
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 95 government, state and city tourism bodies, 27 international airlines, airports and cruise lines, 68 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 40 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney and London.
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