Picture: L/R: Ms Gordana Plamenac, CEO, National Tourism Organisation of Serbia, and Mr Mario Hardy, CEO, Pacific Asia Travel Association at the PATA Fourth Aligned Advocacy Dinner at Stationers’ Hall in London, United Kingdom on November 2, 2015. (Photo courtesy of Simon Harvey Photography)
LONDON, November 3, 2015 — The Pacific Asia Travel Association (PATA) is further strengthening its influence in the Balkans with the news that the National Tourism Organisation of Serbia has become a government member. The announcement was made by PATA CEO Mr Mario Hardy at PATA’s annual Aligned Advocacy Dinner in London, UK on Monday, November 2, 2015 where the guests included Serbia’s National Tourism Organisation CEO, Ms Gordana Plamenac, and UNWTO Secretary General Mr Taleb Rifai.
“The nation’s 2015 tourism campaign ‘myserbia’ has been very successful in encouraging the dispersal of tourists beyond the capital city of Belgrade to a wealth of fascinating attractions including the famous Serbian wine routes, mountain resorts and health spas,” said Mr Hardy. “It is clear that whilst Serbia is well known to European tourists and travellers there is so much potential for tapping source markets further afield. Membership of PATA, with its proven benefits, will undoubtedly assist the National Tourism Organisation of Serbia to raise even further the profile of the nation’s city and rural tourist attractions.”
Ms Plamenac added, “The tradition of carefully selected themes for annual promotional campaigns in 2016 brings the focus on the Danube, rivers and lakes of Serbia. This theme and its regional approach will be excellent opportunity for overseas visitors. NTO Serbia with great excitement and expectations is looking into the PATA membership.”
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 88 government, state and city tourism bodies, 22 international airlines, airports and cruise lines, 62 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 41 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney, and London. Visit www.PATA.org.
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