PATA welcomes Twenty31 as its newest Preferred Partner

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BANGKOK, November 14, 2018The Pacific Asia Travel Association (PATA) and Twenty31 Consulting Inc., an innovation-driven management consultancy, today announced a new Preferred Partnership agreement.

As a part of the agreement, both parties agree to collaborate on advocacy and industry affairs, events, and thought leadership research. More specifically, Twenty31 will have the opportunity to advise on the PATA Annual Summit 2019 programme, while PATA will be the exclusive partner on the Pew Charitable Trusts Ocean Legacy Sustainable Thought Leadership project conducted by Twenty31, as well as co-sponsor of the Twenty31/Skylight Destination Brand Index to be launched in 2019.

PATA CEO Dr. Mario Hardy said, “As the Association continues to advocate for a more sustainable and responsible travel and tourism industry, we also look to provide more insights on these issues for the benefit of our members. This partnership allows us to tap into the expertise of Twenty31 to help inform our members of the current issues and trends affecting our industry.”

Greg Klassen, Partner, Twenty31 and former SVP Marketing and Strategy at Destination Canada added, “By 2031, the world will welcome its two billionth international traveller. Many will be seeking the dream of the ever-expanding middle class—a life less ordinary through international travel. But this wanderlust will not be equally and sustainably distributed around the world. As the world’s leading travel and tourism industry association, our partnership with PATA will provide innovative solutions to help destinations and organizations define their unique competitive advantages.”

Twenty31 brings together the power of research, brands, strategy, communications, and technology to create a unique competitive position and a blueprint for the future for global leaders of organisations that span the travel and tourism ecosystem. The organisation moves beyond the data delivered by traditional agencies to unlock meaning, innovative ideas and recommendations to drive corporate, development, investment and brand strategy. The core business of Twenty31 is designing and evaluating destination development and management strategies based on best-practice primary quantitative and qualitative research, meaningful stakeholder engagement and upholding the principles of the Sustainable Development Goals.

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About PATA

Founded in 1951, PATA is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its more than 800 member organisations, including 95 government, state and city tourism bodies, 20 international airlines and airports, 102 hospitality organisations and 70 educational institutions, as well as over a hundred young tourism professional (YTP) members across the world. The PATA network also embraces the grassroots activism the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 35 local PATA Chapters worldwide, while hundreds of students are members of the 22 PATA Student Chapters globally. Their local activities underpins PATA’s membership in Uniting Travel, a coalition of the world’s major Travel & Tourism organisations dedicated to ensuring that the sector speaks with one voice and acts in unison on the major issues and includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing and London. Visit

About Twenty31

Twenty31 partners with tourism leaders to help them navigate the next decade, creating a unique competitive position and developing a strategic blueprint for their future. Twenty31’s clients include the senior leadership teams from 50 national, regional and municipal tourism marketing and management organizations around the world and the investors, attractions, accommodation and transportation companies that partner with them.

Founded in 2014 as a disruption and innovation-focused management consultancy, Twenty31’s speciality services include:

  • Destination development strategies: Master Tourism Plans; Integrated Destination Strategies; Destination Development Action Plans; Product and Experience Development Plans; Asset Mapping and Development
  • Organizational strategy and leadership development
  • Destination competitive assessment and performance measurement
  • Market opportunity and investment analysis

Twenty31 has established associations with the best and brightest travel and tourism experts including Beattie Tartan, Ipsos Global Reputation Centre, Alphabet Creative and Skylight Intelligence.