BANGKOK, September 8, 2015 — The Pacific Asia Travel Association (PATA) has launched a new survey to understand the travel interests of young people in the Asia Pacific region. The survey explores travellers’ habits when planning and booking their trips, as well as their attitudes towards visiting less commonly-visited areas such as city suburbs, and smaller towns during their vacation.
Available in five languages, the 10-minute survey is open to citizens aged 16-35 of the following countries/territories: Australia, China, Chinese Taipei, Hong Kong SAR, India, Indonesia, Japan, Republic of Korea, Macau SAR, Malaysia, Philippines, Singapore, Thailand and Vietnam. Participants will also have the option to take part in a lucky draw to win an Apple Watch.
Results from the survey will help drive the analysis of PATA’s second study on the travel trends of young Asian consumers, titled ‘Stepping Out of the Crowd‘. Sponsored by PATA Premier Partner Visa Worldwide Pte Ltd, the study is set to discuss how and where young Asian travellers are going ‘off the beaten track’, while presenting practical advice on how destinations can manage future tourism growth responsibly. The study is a follow-up to PATA’s first report on Millennial travel trends, ‘The Rise of the Young Asian Traveller’, released in August 2015, with the aim of helping PATA members worldwide to understand the implications of future outbound tourism growth from Asia.
PATA encourages all members to assist in distributing the survey to provide the largest sample of young people as possible. The survey is open now for online participation in English, Chinese, Japanese, Korean, and Thai, and will close at 17:00 (Bangkok time, GMT+7) on October 30, 2015. Full terms and conditions are explained on the last page of the survey.
The survey’s main page can be accessed at https://www.pata.org/young-consumer-travel-survey.
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 87 government, state and city tourism bodies, 25 international airlines, airports and cruise lines, 59 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 43 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney, Dubai, and London. Visit www.PATA.org.
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