PATAcademy-HCD is Ready with a New Programme on Creativity and Innovation Competency for Your Team’s Success

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BANGKOK, May 20, 2015 — The 4th PATAcademy-HCD is ready to commence in less than two weeks with a new programme on the “Development of Creativity and Innovation Competency for Your Team’s Success.” The programme will be held on June 2-4, 2015 at the PATA Engagement Hub in PATA Headquarters in Bangkok, Thailand. Registration for the event is still available, with limited seats remaining.

Mr Stuart ‘Stu’ Lloyd, Chief Hothead and Business Creativity Consultant, Hotheads, China, will lead an interactive session to demonstrate to participants why creativity is the most required leadership skill in the New Economy and how to develop innovation competency in a team. Participants will learn four core creative competencies and five innovation discovery skills with case studies from Southwest Airlines, JetBlue, AirAsia, Marriott, AirBnb, NY Tourism, and more.

Mr Mario Hardy, CEO, PATA said, “The success of any organisation heavily depends on the competency of its staff members. PATAcademy-HCD will help participants empower their team members to deliver maximum results as well as to attract and retain the right staff.”

Under the theme, “Human Capital Development – This Decade’s Tourism Challenge“, the programme is designed for rising stars in the travel industry that want to broaden their practical experience, engage with leading speakers, and learn from their peers.

Participants will gain insightful updates, experience dynamic discussions, and learn and apply techniques into practice. They will also have the opportunity learn from case studies provided by international human capital development (HCD) experts including:

  • Andrew Chan, CEO, ACI HR Solutions (ACI), Singapore
  • Professor Dr Walter Jamieson MCIP, College of Innovation, Thammasat University
  • Jonathan Low CSP, Certified Speaking Professional, Managing Partner, PowerUpSuccess Group of Companies International, Malaysia.
  • Ben Montgomery, Executive Committee Member, PATA Thailand Chapter and Director of Business Relations Management, Centara Hotels & Resorts, Thailand
  • Veera Pardpattanapanich, Rector, Dusit Thani College, Thailand
  • Claude Colombie, Director, Sala Bai, Cambodia

View the full programme for 4th PATAcademy-HCD here.

In addition to the presentations and activities in the PATA Engagement Hub, participants will also visit Bangkok University’s Tourism Tower, School of Humanities and Tourism Management. The school is equipped with a state-of-the-art facility that provides it students the opportunity to work in a real world setting, offering training opportunities in its hotel simulated laboratories (standard rooms, suites, restaurants, coffee shops, and kitchens).

PATAcademy-HCD allows both PATA member and non-member participants to build their knowledge and business through the educational programme, the interactive sessions, case studies, networking, ideas exchange, and group collaboration.

After successful completion of the course, participants will be awarded with a PATAcademy-HCD certificate entitled: “Certified Asia Pacific Visitor Economy Expert – Human Capital Development”.

The registration fee for PATAcademy-HCD is US$1,028 for PATA members, US$1,235 for Chapter members and US$1,543 for non-members.

View a selection of videos from previous PATAcademy-HCD, December 2014, June 2014 and December 2013, or photos from December 2014,June 2014 and December 2013. For further information, please contact [email protected].

VIE Hotel Bangkok is the Official Accommodation Partner for PATAcademy-HCD.



About PATA

Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 87 government, state and city tourism bodies, 31 international airlines, airports and cruise lines, 61 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 43 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO,WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney, Dubai, and London. Visit


Media Contact:
Paul Pruangkarn
Manager – Communications
Bangkok, Thailand
Tel: +66 2 658 2000
E-mail: [email protected]g