Peter Richards

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Consultant on Cultural Tourism Development and Market Access, International Trade Center (ITC) of the United Nations


Peter Richards has 15 years of professional experience in Thailand and the ASEAN region, working at the crossroads of responsible tourism and community development.

Peter has worked in the private and NGO sectors, with government, tourism associations, tour operators and guides, local communities, hotels and restaurants. Peter’s core skills include project management, developing and marketing inspiring experiences, facilitating partnerships between local communities and responsible businesses, participatory training, sustainability auditing and sustainable tourism standards development. Peter began his career in tourism in 2000, as Responsible Travel Coordinator for Intrepid Travel. He went on to co-found the Thailand Community Based Tourism Institute (CBT-I). Since 2010, Peter has undertaken diverse consultancies for responsible tour operators, NGOs and international organizations including UN, EU, Futouris Foundation, The Travel Foundation and WWF.

In 2015, Peter earned an MSc (Distinction) in Responsible Tourism Management, from Leeds Beckett University, UK. Peter was also awarded the UK Association for Tourism in Higher Education’s Prize for Best Post Graduate Student of Tourism, 2015. Currently, Peter is working as a Consultant on Cultural Tourism Development and Market Access for the International Trade Center (ITC) of the United Nations, in Kayah State, Myanmar.  Peter regularly lectures on tourism and community development and facilitates study tours and field research for students and professionals.   Peter also works with his wife, Premruethai to operate the award winning Family Tree store in Hua Hin, Thailand, which supports over 40 Thai community groups, local artists, social and environmental initiatives.