Peter Semone

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Founder and President, Destination Human Capital Limited


Peter Semone is a leading strategist, educator, entrepreneur and author specialising in tourism development and destination marketing in Southeast Asia. He is founder and president of the strategic advisory Destination Human Capital Limited, which develops education and training solutions to improve the quality of service standards in emerging tourism economies. The firm has an established model which supports destinations to align tourism policy, strategy, action planning and project implementation.

Peter has served as Chief Technical Adviser and Team Leader for projects in Lao PDR and Vietnam and is frequently called upon as a short-term expert to the World Tourism Organisation and other international development groups such as ADB, AUSAID, GIZ, ILO, NZAID, USAID and World Bank Group. 

Peter is the founder of the internationally acclaimed Lao National Institute of Tourism and Hospitality (LANITH) vocational school, which operates in Vientiane, Laos. He is also Chairman of the PATA Foundation and over the past 20 years has served in a variety of leadership capacities on Pacific Asia Travel Association committees and task forces. 

Following university studies in US East Coast Ivy League colleges, Peter founded a destination management company that provided shore logistics services to cruise ships at ports-of-call throughout Indonesia and participated as an entrepreneur in several start-ups. He authored a study on cruise tourism development in the South Pacific and river cruise development along the Mekong River. Recently, he advised Timor-Leste on how to improve its cruise operations.

He is widely published in peer-reviewed journals on topics related to tourism development and destination human capital. In his free time, Peter enjoys lecturing at colleges and universities and spending time with his family in Bali and California.