Prof Dr Wolfgang Georg Arlt

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Founder and Director, COTRI China Outbound Tourism Research Institute


Prof. Dr. Wolfgang Georg Arlt is Founder and Director of China Outbound Tourism Research Institute (COTRI). He has authored numerous books and articles on China’s outbound tourism, and shares valuable insights via international organisations and major publications, including CNN, Forbes, Time Magazine, The Times, The Economist, and South China Morning Post. He has more than 40 years of practical and academic experience in international tourism management. Established in 2004, COTRI is now the global leader in independent consulting, research, training, and quality assessment related to the Chinese outbound tourism market.