Resonance: Start your recovery with our destination toolkit — COVID-19 Destination Marketing & Management


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Canada, May 22, 2020 – Restarting tourism marketing in a world forever changed by the COVID-19 pandemic requires your destination to rethink how to reach visitors—returning and prospective—in new ways.

It will also mean major changes for destination management with renewed focus on delivering a safe and healthy visitor experience at all visitor touch points.

Attitudes towards travel have changed. Financial considerations are different. Communication and interpersonal contact has been altered. Social distancing is the new normal.

But how do you tactically prepare your positioning, messaging and communications in an aligned, yet nimble way?

How do you organize a destination, a community, tourism businesses and government leaders to deliver a new visitor normal that reduces risk and still delivers a high-quality tourism experience?

We created our COVID-19 Destination Marketing & Management Toolkit to answer these very questions in a sequential and methodical process mindful of the new abnormal.

You can download it for free here.

We hope you’ll find the ideas, tools and policies described helpful in charting your recovery. We’re always standing by for any questions you may have about your destination and are able to help with the implementation of your recovery strategy should you need it. Take care and connect with us anytime.