Roiback and the software provider Travel Compositor join forces to offer European hoteliers the sale of transport & room packages through the direct channel

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PALMA DE MALLOREA, Jul 10, 2018 – Roiback, specialist and leader in the management of the direct channel of hotel sales, has launched a new functionality integrated in its solution that allows hoteliers to offer their customers combined packages of hotel, flights and trains through their website. This new product uses the packetization technology of Travel Compositor, which also includes the multi-destination engine option for medium and large chains.

The Spanish hotelier BCN Urban Hotels has been the first chain to benefit from this new solution that is already available on their website: The product has been designed to respond to the hotel clients that also need to purchase a journey, and as an alternative to the flight and accommodation packages that are usually sold through online travel agencies (OTAs) or tour operators. This cross-selling solution also offers other ancillary services such as car rental, excursions, transfers or tickets.

Leonardo Llorente, Product and Innovation Director at Roiback, highlighted: “Booking a flight and a hotel at the same time through an OTA is already something common in the market. However, using the OTAs to offer this solution often requires hotels to sacrifice their income by offering significant discounts on their standard rates. At the same time implies an increase to their dependence and the loss of control on their distribution, since the “opaque” rates are often used by OTAs in the sale of ‘Room Only.’”

“With this new proposal, Roiback allows to offer through the hotel’s direct channel an integrated and competitive web solution for those customers who need to purchase a combined package of accommodation and transport. The hotelier has full control of the packaged rates he wants to sell through his direct channel and also offers an added service to the client, who will not have to go to another website to book the flight.

“In addition, it is important to highlight that this solution is being strengthened since some large hotel chains have begun to offer it directly on their direct channel, which means the final customer is slowly getting used to search for flight and hotel packages directly on the hotels websites”.

Besides eliminating the added procedure for the customer to purchase a flight ticket, the new product developed by Roiback has multiple benefits for hoteliers. On one hand, it allows both independent hotels and hotel chains to increase their income, since more potential customers are reached through the direct channel and an additional income is obtained through the selling of ancillary services. On the other hand, costs are reduced through the integration of the sale process with the CRS and the optimization of the resources used by the hotel.

This new service offers two payment methods for the client: full payment in advance, or a new formula that allows to pay an online deposit in advance and the rest upon arrival at the hotel.

About Roiback
Roiback ( is an international company, specialist in powering direct sales for hotels. Founded in 2010 in Palma de Mallorca and with a portfolio of over 1,500 hotel chains and independent hotels in 40 countries, it provides hotels with solutions to increase their online direct sales and their profitability.

With offices in Palma de Mallorca, Málaga, Milan, Miami, Bali, Bangkok, Cancún, Medellín and Bogotá, Roiback offers the industry’s leading booking engine for hoteliers, as well as sales-focused websites and integrated marketing online management. Roiback has recently been awarded for the third year in a row with the award for ‘Best solution provider for hotel bookings in Europe’ at the World Travel Awards 2018, which are considered the most important awards in the international tourism sector.

About Travel Compositor
Travel Compositor ( is a company based in Palma de Mallorca and with offices in Miami, DF and Hong Kong that offers software exclusively developed inhouse and holds several world patents. It was awarded by the Spanish Ministry of Industry and La Caixa with the Emprendetur 2016 award for the best Spanish start-up of less than two years old. In addition, it is a consolidator of the multiple suppliers and operators product, which allows each supplier, who uses their software, to become digital operators of their own product combined with third parties. Its innovative business model brings new standards into the online travel sales and innovative web tools.

After four years on the market, more than 80 operators and OTAs, 10,000 travel agencies and 1,500 hotels use their technology in 36 countries.

For further information, please contact with:
Arenalia Comunicación
Cristina Vilà / Laia Jardí /
T. +34 660 201 020
Department of Communications Roiback
Héctor Alemany
T. +34 971 406 149