Saxon Booth

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Senior Business Development Manager, Dragon Trail

Saxon started his career in government consulting and advisory roles in Australia before moving to China in early 2013 for graduate study. After two years working with the European Union on its trade cooperation with China, he joined Dragon Trail’s business development team. Saxon has helped bring several major international tourism brands to market on digital channels, working closely with marketing teams to set up and execute strategies on the web, WeChat and other platforms. He is currently working with airline, cruise, hotel and attraction brands on new digital customer service projects, to help his clients take full advantage of sales and marketing opportunities on mobile and WeChat. Saxon has lived and worked in Beijing and Shanghai, and speaks Chinese fluently.