BANGKOK, October 12, 2017 – The 9th PATAcademy-HCD, under the theme ‘Growth Hacking – How to Scale Your Business Exponentially’, takes place at the Pacific Asia Travel Association (PATA) Engagement Hub in Bangkok, Thailand on December 6-8.
This latest programme from PATA enables participants to learn how to apply the concept of growth hacking to their business or destination in order to strengthen their competitive advantage.
PATA CEO Dr. Mario Hardy said, “In today’s unpredictable and ever-evolving world, understanding growth hacking is essential for any organisation to stay ahead of its competitors. Some of the biggest names across industries, such as Airbnb and Instagram, have redefined products and distribution to increase their customers’ loyalty, development and retention.
“Considered the new identity of marketers in our exponentially growing world, growth hackers are proactive, creative, efficient, successful and focused individuals who experiment and re-work traditional marketing and sales strategies to centre upon growth. With tools that are simply not included in the average marketing degree course, growth hackers tap into new markets, software and the intangible commodities of the online and unexplored world,” added Dr. Hardy.
During the three-day programme participants will be empowered with the tools and principles to apply growth-hacking as a quick-acceleration tool for their organisations – including understanding the philosophy of growth-hacking and how it differs from traditional marketing; developing a growth-oriented business mindset; learning the growth-hacker’s tools and tricks of the trade through case studies; identifying the best timing and approaches to experimenting with growth-hacking strategies; optimising current assets to develop a growth-hacking strategy; identifying ideal customers and mastering the customer retention funnel, and knowing growth hacking identity and applying a unique, personalised strategy.
Confirmed speakers for the event include Dr Ben Salt, co-founder – UpThink, Hong Kong SAR; Dave Rumsey, CEO – ASAP+, China; Jesse Desjardins, former global Head of Content and Social – Tourism Australia, and Sonal Patel, Managing Director and VP – AppNexus APAC, Singapore.
The programme also includes a site visit where participants will explore the ‘Hollywood of the past of Thailand” and the hidden gems in Bang Lamphu, organised by HiveSters. Field visits in and around Bangkok are key to the immersive training experience. Guided by local experts, participants will experience the local neighbourhood of Bang Lamphu while immersing themselves in the unique culture and heritage of the community by partaking in a variety of activities.
Participants that complete the course successfully are awarded a PATAcademy-HCD certificate entitled ‘Certified Asia Pacific – Growth Hacking: How to Scale Your Business Exponentially’.
The registration fee for PATAcademy-HCD is US$1,000 for PATA members, US$1,200 for Chapter members and US$1,500 for non-members. Registration fee includes training, materials, site visit, lunches and dinners listed on the official programme. It excludes air ticket and hotel accommodation.
VIE Hotel Bangkok is the Official Accommodation Partner for PATAcademy-HCD.
PATAcademy-HCD is a well-established series of interactive training programmes incorporating intensive classroom interactions conducted by leading travel industry experts with practical activities, group assignments, networking events and field visits in and around Bangkok. Participants will gain hands-on experience by working both individually and on team-based projects where presentations are shared at the end of the programme. From this intensive high-value training, participants take home practical strategies to be applied and implemented in their respective organisations.
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Founded in 1951, PATA is a not-for-profit membership association that acts a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 95 government, state and city tourism bodies, 25 international airlines and airports, 108 hospitality organisations, 72 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 36 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership in Uniting Travel, a coalition of the world’s major Travel & Tourism organisations dedicated to ensuring that the sector speaks with one voice and acts in unison on the major issues and includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney and London.