Shannon Guihan

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Director, Bannikin Travel & Tourism


A tourism development expert, Shannon has more than 15 years of international experience working at multiple levels of tourism development and delivery. As Bannikin Director, Shannon leads the Trade Representation department and co-leads the Destination Development department.

Shannon’s clients have benefited from her guidance and in-depth knowledge of both niche and large-scale tourism delivery models. Client successes include the development and implementation of strategic trade relations strategies, resulting in legacy partnerships, and increased consistent revenue. With extensive product development experience and a strong focus on sustainable tourism, Shannon is often called on for destination development projects targeted at the Canadian, US and UK markets. Her end goal is to always build smart destinations and businesses that recognise sustainability and how it impacts their intended market.

Shannon holds an MSC in Tourism and Environmental Management, where she focused on integrating the principals of sustainability into tourism businesses and destination development work.