Sonal Patel

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Managing Director and VP, AppNexus


Sonal has over 14 years of experience in the digital industry with a focus on advertising exchanges, mobile, e-commerce and programmatic advertising. Sonal has been evangelising technology platform advertising in APAC since 2008. She has held various positions in tech advertising at Expedia, Orange Telecoms and went on to grow the International team of RightMedia Advertising-Exchange in Hong Kong and South-East Asia, which Yahoo acquired.

Sonal thereafter went on to build and grow Yahoo Audience Extension network (YAN) and then took a role with Google to manage the platforms business in South-East Asia and India for DoubleClick.

Prior to AppNexus, Sonal led business development at Twitter in JAPAC which was utilising MoPub mobile ad-exchange to real-time audiences.